What is this, some kind of puzzle wrapped in an enigma? Nah. This is The Epic Dad Company, or TEDCO for short. Drew Camp is on a mission to change the whole freaking culture by creating more epic dads. And wait until you hear his launch plan.

But first, let me hit you with some stats: 

  • 63% of youth suicides are from fatherless homes. 
  • 90% of all homeless and runaway children are from fatherless homes. 
  • 85% of children who show behavior disorders come from fatherless homes. 
  • 71% of all high school dropouts come from fatherless homes. 
  • And 43% of children in the United States live without their father’s presence.

Drew believes TEDCO was put on this planet to change those figures. “Our job is to change the culture by creating epic dads, because epic dads create epic kids - and epic kids will change the world.”

That is a man with a mission. Think it gets him out of bed ready to serve every day? Think it’s more powerful than the short-term cash plays most of us dabbled in before going all-in on serving a very specific person and solving a problem for them? Ohhhh yeah.

Where Drew once sold some products on Amazon that were “sure bets” according to the market research software, now he’s building a real brand instead. It’s one he won’t mind talking about for the next 6-7 years. It’s one he’s super interested in now, as the dad of three. It doesn’t hurt that he came out of the military and prior to that, was a college athlete. Staying in shape has always been a priority for him. And if he can help dads get healthier, feel good, and live up to their potential, they can fulfill their calling to raise healthy, happy kids.

So, how’s it going? TEDCO’s first product took a lot of back and forth with the manufacturer to get it just right. Just as he learned in the Capitalism Incubator, Drew documented the whole process, bringing his audience into it as he made decisions. You can watch that whole journey here. After tweaking the formulation and flavor countless times, Drew launched. As he’s grown his library of testimonials and reviews, he’s created a solid listing - and some influencers have taken note and are lined up to spread the word.

By the time you read this, the ink will already be dry on the rather sizable purchase order Drew just signed for his next round of inventory. It’s not the manufacturer that got him this far, though. That one asked for a 40% price increase for this run. Ouch. But then Drew found a new one - and get this: They’re 10 minutes away from his home. They’ve vastly improved the flavor profiles. And they understand the importance of making this pre workout literally so good for you that it’s best taken daily. Lesson here: Lengthen your time horizons for what you consider a successful manufacturing plan. Have more conversations than you think you need to have.

Check this out… His launch plan with version 2 is pretty epic, too. He’s got about 5,500 single serve packs he’ll use to create an offer geared at customer acquisition. They’ll probably lose money on the front end but he’s looking at the lifetime value of the customer. They’ll go pretty aggressive on Facebook ads with a free plus shipping offer. “Get three free workouts on us!” Then they’ll send these new customers to Amazon to buy a full-sized tub with the option to subscribe and save.

But it gets even cooler. Check this out. Drew’s built a lot of strong relationships in this space, trading content back and forth and just helping each other out. When the time comes, these collaborators will send out an email Drew’s writing for them - to their 30K subscribers. It’ll feature a 25% off coupon code with their unique code. The customer goes to Amazon, uses that promo code, and gets 25% off. Then Drew will write a commission check. Multiply that plan by a big handful of companies, each with lists of 30K-40K, and whammo… TEDCO is in front of half a million people on day one. (Well, except that Drew will spread this strategy out over multiple weeks to extend the launch beyond a single day.)

Meanwhile, Drew’s been busy building his audience with a podcast for dads. Sure, they talk about supplements - but mostly they talk about dad stuff. He brings a lot of guests on, and this has expanded his network as well.

And Drew’s exit plan? Trick question. Drew’s come to love this brand so much over the past year and a half that it’s tough to think about selling. He does plan to reach a $5M run rate in the next three years either way. As most smart entrepreneurs who build to sell know, setting a business up for acquisition from the start leaves all the options on the table. 

Some parting advice from Drew: As Bill Gates said, “Most people overestimate what they can do in one year and underestimate what they can do in ten years.” It won’t happen overnight. But if you follow a plan that works, it works.

Get the plan Drew is following, absolutely free, right here.