Justin Ray: Passion For His Business

At just 20-years-old Justin started his company, Roam, with his 18-year-old business partner, Jeremiah. Justin tells us that a great deal of his inspiration came from the freedom and peace he felt whenever he was out riding his motorcycle. Connecting with people on a similar quest, he built his company’s product offerings around outdoor gear used for hiking and traveling. 

Justin’s eagerness to connect with people has done him and his company well. Roam connects with its customers through social media groups, encouraging fans to share images and videos of themselves using Roam’s products. This creates excitement for customers while allowing Justin and his team to connect with and better understand their customers. For anyone in business, Justin’s key piece of advice is this, “[Don’t] treat failure as failure, but instead, as a learning experience. The more you fail, the more you truly learn.”