You always want to start with an ideal person who you are selling to when it comes to building  a brand, but how many of those people do you actually need to build a million dollar business?

It may surprise you to learn that you only need to start with an audience as small as 100 people. I’ve seen this multiple times, I’ve done this with my own businesses, and the brands in the Capitalism portfolio start with this core thesis.

It can be really hard to sell a product but it is really easy to talk to people. In this podcast I break down how you can build a massive business with a small, loyal group of followers.
From here it becomes very logical and natural to get 100 people on your email list, grow to 100 sales/day, and eventually cross the million dollar mark.

Head to to see how we grow and scale brands to the million dollar mark and beyond. 

Scale to the $1M/year mark and beyond in the Capitalism Incubator at

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If you want to join us in San Diego July 21-24, shoot me an email at [email protected]