In this episode I had this chance to sit down with Amber Spears, a relationship-building and affiliate marketing expert, to discuss the importance of cultivating strong partnerships for growth. 

Amber shares her insights on identifying the right partners, nurturing long-term relationships, and using these connections to drive customer acquisition and retention. 

Relationships are the lifeblood of your business, and when you get them right, everything flourishes. 

If you’d like to start your road to $1M, head to

Whether you're looking to scale your brand, offset marketing costs, or build a thriving community around your business, this episode is packed with actionable advice on harnessing the power of relationships for entrepreneurial success.

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(0:00) - Introduction
(02:00) - Relationships as the greatest white space in business
(06:00) - What makes someone easy or hard to refer
(10:00) - The importance of emotional intelligence and trust in partnerships
(18:00) - How fitness helped Amber build discipline and confidence
(24:00) - Practical steps for forming strategic relationships
(31:00) - Cultivating trust through consistent action and communication
(38:00) - Covering business overhead through affiliate partnerships
(51:00) - Setting terms and expectations for brand promotions
(56:00) - Ryan's hesitations about affiliate marketing and Amber's perspective
(1:05:00) - Creating a mastermind for top affiliates and partners
(1:10:00) - Key takeaways and action steps for building profitable relationships
(1:14:00) - Closing thoughts on the power of connections in entrepreneurship