This could be the most important decision a brand owner makes.
On one side, you might look at your business as your baby. You’ve nurtured it from its birth, pouring your blood, sweat, tears, and money into it. Win or lose, it’s all yours. Even if that means you grow at a snail’s pace instead of taking off like a rocket.
And maybe you’re wondering whether the cash, connections, and advice you’d add with an investor could pour some gasoline on the little fire you’ve started. Are you ready? What if you mess it all up and disappoint your investors? What if they start getting power-hungry and you lose control?
How should you think about taking on investors? In this frank conversation, you’ll hear from someone who’s been on both sides of this experience. Once you wrap your head around this discussion, you may find your whole strategy changes.