Tara Bosch founded SmartSweets at the age of 21, and sold it 4 years later for $360M. She had a very strong vision and scaled quickly, reaching $125M in sales in just her fourth year in business. What a story, right?
Tara is keynoting The Capitalism Conference this year, so I wanted to sit down with her to break down how she turned SmartSweets into a household name. This is one of the best case studies I’ve ever seen in how to build a huge brand by building a raving fanbase.
Want to join us at The Capitalism Conference at Austin, TX on April 2024?
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http://www.Capitalism.com/Million
Timestamps:
(0:00) - Introduction
(2:00) - Building And Growing SmartSweets
(3:50) - Life After Tara’s Exit
(6:30) - Getting Past The First Year
(9:28) - How To Build A Radical Fan Base
(16:00) - Establishing Your Massive Vision
(19:00) - Raising Capital
(22:00) - Finding Mentors And Advisors
(25:00) - Funding Inventory With Debt Capital
(28:00) - Hiring The Right People For Scale
(32:00) - Scaling SmartSweets
(38:00) - Authenticity Wins
(40:00) - Visualizing Success
