Tero Isokauppila shares his journey going from $1 million to over $50 million in revenue with Four Sigmatic. He talks about bootstrapping the company, working for 2.5 years without taking a salary, and the key strategies that helped him grow. 

Tero gives advice on building the first 100 raving fans, focusing on product-market fit early on, preparing for retail expansion, and more.

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Resources mentioned in this episode:
Four Sigmatic: https://www.foursigmatic.com/
Blue Ocean Strategy book: https://www.blueoceanstrategy.com/books/blue-ocean-strategy-2/


(2:00) - How Tero Made His Money 

(6:14) - Sharing Revenue With Early Employees 

(8:29) - The Tim Ferriss Effect 

(15:00) - Scaling Four Sigmatic 

(19:30) - Tero’s New Venture 

(21:15 )- The Blue Ocean Strategy 

(27:00) - How Tero Would Launch In 2024 

(33:00) - Getting 100 True Fans 

(43:00) - Standing Against Something 

(53:00) - The Power Of Saying No