Do you have an audience that you’re ready to monetize? Or maybe you’re just looking for a new side hustle?

Tune in for this episode geared at helping you choose what products to sell and build a brand around — visit for more written, video and audio resources on building a physical product business.

In this audio episode, Ryan breaks down all the steps required for that first product choice to happen, starting with the easiest path to figuring out who you want to serve, and some exercises you can do to hone into the ideal product for your person.