Behind the scenes at the 2016 Freedom Fast Lane Live event in Austin, Texas, Cameron Herold shared a process for outlining the outcome of a business idea, and what sort of impact it should have on the reader of that document.
That document is what he calls a vivid vision.
The idea with a vivid vision is that it's a clear four- or five-page document the describes the company in its finished state three years from now. And if you're so clear when you write your vivid vision, people that read it will resonate with it.
They'll either resonate in that they want to be a part of it. Or, they'll resonate that they don't want to have any part of it and they want to run away. And that's exactly what you're looking for.
Really, what you're trying to do is attract employees that think, 'Hell yeah, I want to work with you.'
And attract customers who are like, 'Oh my gosh, I get it. I want to be part of this movement.'
And suppliers are like, 'Gosh, I'll give anything to be a part of that.'
Well, if you write a vision statement that is just kind of plain, or beige, it doesn't move anyone.
You really want that vivid vision to push some people away because it will really attract like a magnet as well.
Cameron Herold is the creator of the COO Alliance and serves as a business mentor to millionaires, known as "The $100M Man."
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