Not long ago Roxelle Cho was making products in her garage.
After she gained the loyalty and support of a growing customer base through Facebook Live, Instagram, and emails she had to scale quickly.
Fused Hawaii is a handmade swimwear brand that empowers women to live comfortably in the skin that they're in.
In this episode Roxelle shares how she has created a community of superfans who want to buy from the company again and again while spreading their message and telling their friends.
