Casey Gauss gave a brilliant talk about HOW successful brands are crushing it selling products on Amazon at The Capitalism Conference. The CEO of Viral Launch, he is a leading world expert on sourcing, launching, and dominating your way to success in eCommerce.
Killer hack: Be the best at everything
Source the best materials. Have the best branding. Write the best ad copy. Engage the best influencers. If you can come out of the gate with the best possible product and the best possible marketing you can give it, you’ll stun the marketplace.
Watch out for crowded spaces
If there are a number of established players in a product space with 4.5 star ratings, you might be in for a rough time if you try to go up against them. Sure, you might be able to craft a product worth at least 4.7 stars, but that’s not going to make a difference in the eyes of your average consumer.
Split testing can be your best friend
Why go all-in on one marketing strategy if another one might be just as good, or better? Take advantage of split testing to see what the market responds to better, so you can make more effective use of your marketing spend.
It was great hearing Casey Gauss’s talk!
- Being the best at everything is one way to win
- Avoid crowded markets, and
- Use split testing