Best known for his appearance as an investor on ABC’s “Shark Tank, Mark Cuban is one of America’s wealthiest and most controversial entrepreneurs. If you want to change your family's financial trajectory like he did, keep reading and pay close attention to the most important move he made.
Mark Cuban: Net Worth Estimated at $4.5B (Forbes)
Where He Started
Born in July 1958 to Russian and Romanian immigrants, Cuban, along with his two younger brothers Brian and Jeff, grew up in a Jewish middle-class household in Mount Lebanon, Pennsylvania. His mother, Shirley, was a homemaker. His father, Norton, worked in an automobile upholstery store.
“Those shoes on your feet look like they're working pretty well. If you want a new pair of sneakers, you need a job and you can go buy them.”
Norton Cuban, in response to Mark's request for an expensive pair of shoes
In a 2014 interview with Bloomberg’s “Masters in Business” podcast, Cuban told his origin story. When he was 12 years old, he asked his father for money so he could purchase an expensive pair of shoes. He never forgot his father’s response.
That moment inspired Mark to start his first entrepreneurial endeavor.
Determined to get the shoes he wanted, he began to sell packs of garbage bags to families in his neighborhood. He bought each pack for $3 and sold them for $6 apiece, thus doubling his money every time someone bought from him. A natural salesperson, Cuban started his pitches off by asking, “Hi, does your family use garbage bags?" He'd follow that with, “Of course you use garbage bags. And I bet you pay more than six cents apiece.”
A few years later Cuban, who was 16 at the time, found another opportunity to make money when workers at the local newspaper company were on strike. He knew that people generally liked to keep abreast of what was going on in the world, so he ordered papers from a company in another city and sold them in his area until the strike was over.
Cuban chose to skip his senior year in high school and instead enrolled in the University of Pittsburgh. After a year there, he transferred to Indiana University where he studied business. His entrepreneurial journey continued throughout his college years. In order to pay for his tuition, Cuban began to offer dance classes on campus for $25 an hour. He and his friends then started to rent space from a bar near the college to put on disco parties. They ultimately ended up buying the bar from the owner. Cuban graduated in 1981 with a degree in Business Administration.
Building a Business Worth Millions
Armed with a degree from one of the country’s top undergraduate business schools, Cuban returned to his hometown in Pittsburgh. There, he launched his career in the real world with a banking job. Burdened with college debt and unsatisfied with life in his small community, he and his friends moved to Dallas, Texas to search for a more fulfilling life.
In a 2004 blog post describing his early days in the Lone Star State Cuban wrote:
I remember being 24 years old, living in Dallas in a 3-bedroom apartment with 5 other friends. I didn’t have my own bedroom. So, I slept on the couch or floor depending on what time I got home. I had no closet. Instead I had a pile that everyone knew was mine. My car had the usual hole in the floorboard, a ’77 FIAT X19 that burned a quart of oil that I couldn’t afford every week.
Cuban eventually got a job as a computer software salesman. However, he was fired within the first year of taking the job. Unemployment nudged him to once again start a business. This time it was a software company called MicroSolutions that fiercely competed with his former employer. After building an impressive client list, Cuban sold the business in 1990 for $6 million and decided to go into early retirement.
Mark Cuban Joins the Forbes Billionaire List
Cuban’s retirement was short-lived. Around 1995 he started to become restless. As a result, he began to explore various opportunities to get involved in a new business. A man named Christopher Jaeb approached Cuban with the hope of getting him to fund his business idea. It was essentially an online service that streamed various sports events. As Jaeb described it, Cuban was eager to become a part of the project within a few minutes of hearing the pitch. He initially invested $10,000 in the company, which was at the time called AudioNet, and ran it along with Todd Wagner, a fellow Indiana University alumni.
Cuban and Wagner eventually bought out most of Jaeb’s share of the business and renamed it Broadcast.com in 1998. That same year, the company had its initial public offering (IPO) which was a complete success. Many of the Broadcast.com’s employees became millionaires the day the company was listed. Cuban and Wagner both became billionaires. After just nine months of going public, Yahoo acquired Broadcast for $5.7 billion.
Since the sale Cuban has made a series of investments across a very wide range of businesses. In 2000, Cuban paid $280 million for the “Dallas Mavericks” basketball team. According to Forbes, the sports franchise is now worth $2.4 billion. Other businesses Cuban owns include the theater chain Landmark Theaters, private messaging app Cyber Dust and an apparel company called Three Commas (inspired by the fact that there are three commas in a billion dollars).
Cuban is probably best known for his role as a Shark on the hit reality television show “Shark Tank.” He has invested just under $20 million in more than 80 small businesses on the show since joining the program in 2012.
Mark also joined several other investors to create the new social media platform, Fireside. The platform, similar to Clubhouse, but with a recording feature, should launch in 2021. He's also an early investor in the $4B SPAC-backed banking app, Dave.
How Cuban and Other Billionaires Build Their Fortunes
With a basketball team, a hit TV show, investments in more than 80 companies, a social media platform under development, and a banking app, you might wonder how he has time for it all. Running even one of these businesses would be more than one person could handle.
But that's the secret to their success - and here's the big move you can take from his story...
There's a fast way to build seven-figure businesses that sell for tens of millions - and a slow way. The slow way is how most entrepreneurs try to do it, by bootstrapping and wearing all the hats in their business. Through tenacity, long hours, and lots of sleepless nights, they crawl inch by inch toward their million-dollar business.
But the fast way, what we call the Owner's Model. This way, as the business owner, it's your vision for your business that attracts all the investors, experts, and influencers you need to grow and scale fast. Solopreneurs own 100% of the businesses they build, but that model limits how big you can go. Owners grow businesses so big that even when they share some of the equity, they still come out ahead. That's a model you can repeat again and again, and it's how billionaires do it, too.
We have all the business ideas, connections, coaching, and funding you need to build a brand you can one day (soon) sell for an eight-figure payday. It's all inside the Capitalism Incubator - learn more and apply here.