Entrepreneurship is a journey. Whether you've been at your business for a day, a year, or a decade, there's always a new lesson lurking around the corner. 

So today, I wanted to give you a peek behind the curtain to see what successful entrepreneurs do in their second go-around - and just as importantly, what they don't do in their second go-around. 

Joining me in this discussion is Jake Rhodes, formerly of Bear Komplex, and now of Routine. Jake takes us through his path to his second brand, lessons learned and applied, and how he maintains a high performing routine in the face of running a high growth brand with a busy family life.