Russell Brunson is an internet entrepreneur and digital marketer who is most famous for creating the company ClickFunnels. ClickFunnels is a software company that helps business owners to dramatically improve the e-commerce side of their business. Russell Brunson has a net worth of $37 million, most of which has come from the success of his ClickFunnels venture.

Currently 38 years old, Brunson is considered to be one of the most influential digital marketers and internet entrepreneurs in history. He is significantly changing the way that many companies conduct business online.

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Early Life

Russell Brunson was born in Utah in a town called Provo. However, he spent most of his childhood in a different Utah town, which is called Sandy. Ever since he was a young child, Russell was interested in marketing and sales. When he would watch TV as a child, he would be more interested in the commercials, which he was fascinated by. He also used to collect junk mail out of sheer curiosity about mail marketing. He opted into many junk mail business opportunities in order to further his understanding of direct response marketing, a marketing model which he believed had unlimited potential.

High School

During his high school years, Russell was an outstanding athlete. In fact, he was a state champion wrestler. In his senior year, he actually finished second in the country at the high school national championships. By doing this, he became an All-American. Through his athletic endeavors, he learned valuable lessons about persistence, hard work, and drive. These lessons would serve him well for the next phase of his life.


During Russell’s college years, he continued to wrestle and have an impressive amount of success with it. During his college years, he once again proved himself to be one of the top ten best wrestlers in the country. This is an amazing feat and it goes to show how hard of a worker and what a gifted athlete Russell really was.

When he was attending Boise State University, Russell met his wife, Collette. The couple has been together since their college days, and they share five children together.

How Russell Built his Net Worth

Russell is a completely self-made millionaire and has amassed his significant net worth by starting venture after venture. After a few initial entrepreneurial experiments in college, including one in which he sold a guide on building potato cannons, Russell learned how to use digital marketing to acquire customers and sell products with astonishing success.

click funnels

Russell’s largest success to date has been a company called ClickFunnels. ClickFunnels is a software company that allows businesses to perform various functions such as lead generation, email, sales, and webinar running from a centralized platform that simplifies everything. Brunson built ClickFunnels with a fellow entrepreneur, Todd Dickerson.

The goal of ClickFunnels is, just as the name suggests, to build a funnel for companies to make online sales. ClickFunnels has been extraordinarily successful. Since ClickFunnels was launched, 208 people have become millionaires using the training and software offered by the company. Brunson allows anyone who makes over one million dollars into a club called the 2 Comma Club. This club has a number of privileges and benefits.

ClickFunnels is now worth hundreds of millions of dollars and is a major contributing factor to Brunson’s $37 million net worth.

Book Writing

In addition to being a successful entrepreneur, Russell Brunson is also a successful author. Brunson has penned four books. These four books are:

  • 108 Proven Split Test Winners: Simple Tweaks You Can Make to Your Website, so You Can Make More Money Now?
  • Funnelhacker Cookbook: Profitable Sales Funnel Recipes You Can Use in Your Business
  • DotCom Secrets: The Underground Playbook for Growing Your Company Online
  • Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

Despite the fact that two of Russel’s books are available for free on this website, the two that are not help him to earn a significant amount of money and build his net worth.

In addition to his four successful books, Brunson also has a podcast titled Marketing Secrets, which is a top-rated business podcast. This podcast features topics such as funnel hacking, simplifying your brand’s message, and making successful sales messages. One of the things that Brunson always says is to “Give your best content away for free. It builds a faithful audience.” This is an interesting marketing concept, and is one that has proven to work extraordinarily well for him and for many other people.

Personal Life

In addition to being passionate about business, Russell is also extremely passionate about his family. He spends a lot of his personal time with his wife and with his five children just doing normal family things. Russell and his family live in Boise, Idaho. Charity is also another passion of Russell’s. In fact, ClickFunnels is working to produce a documentary and sales funnel for Operation Underground Railroad.  It's a nonprofit that rescues children from sex trafficking all over the world.

ClickFunnels also works with World Teacher Aide, a nonprofit organization that helps to build schools for underprivileged children in Africa. For every new funnel that goes live inside of ClickFunnels, ClickFunnels gives $1 to World Teacher Aide. Russell likes to try to make the world a better place.


Russell considers himself extremely lucky that he is married to his “best friend,” Colette. When they first got married, they struggled to have children. However, considering the fact that they now have five children, they were able to get over this problem successfully. Family is at the heart of everything Russell does, and he works hard to give his family a great life.

What does Russell Brunson spend his money on?

Russell keeps a lot of his spending private. However, it is known that he bought his “dream house” in Boise Idaho. He also owns a Ferrari. However, he didn’t buy that car, he won it by winning a marketing contest for a network marketing company. However, Russell has spoken publicly about how he cares much more about real estate than he does about cars. That is why it is so significant to him that he was able to buy his dream house.

His dream house has plenty of space, which is great considering the fact that he has five children. His family needs a lot of room! Russell has also been known to spend a lot of his money on his entrepreneurial endeavors. In fact, he gained a lot of respect in the business world by self-funding ClickFunnels and by not taking any venture capital money. This move is somewhat rare amongst tech startups, which have a solid reputation for desperately seeking venture capital money.

Fun Activities

When Russell isn’t building his next multi-million-dollar business, he enjoys working out, swimming, and spending time with his family. He has both a large swimming pool and an impressive home gym at his house. Given how serious of an athlete he was during his youth, he still likes to keep in good shape and work out as much as he can.

As mentioned above, Russell is also very interested in charity work and spends some of his free time helping with charitable activities. He understands the fact that his wealth has put him in a position where he can help many people and he makes sure that he assists various charities when he can. Russell also enjoys going to the beach and hanging out with other famous entrepreneurs such as Grant Cardone and Tai Lopez.


Russell Brunson is a great American entrepreneur, capitalist, and an effective leader. He is a wonderful example for anyone who wants to become a self-made millionaire. His company, ClickFunnels, is used by an ever-increasing amount of businesses in order to generate leads and make sales. Russell’s tenacity, drive, hard work, and clever mind have enabled him to create many excellent business products and to succeed where many others have failed.

The fact that he has been successful with many different businesses, including selling a potato gun building guide is extremely impressive. If you are someone who wants to become wealthy and have the freedom to do what you want, on your own time, live in fancy houses, and drive luxurious vehicles, then you can learn a lot from Russell Brunson.

If you want to follow in Russell’s footsteps and build an online business that scales, then you can start out by reading his books and watching his podcasts. Through these sources, you can learn a ton of excellent information. Russell Brunson’s net worth of $37 million is a perfect example of becoming wealthy through self-funded entrepreneurial endeavors. He is an inspiration to entrepreneurs everywhere.