Alani Nu is your ticket to gimmick-free supplements that help you achieve your fitness goals.

Have you ever been wary of using supplements? It’s probably because you don’t fully trust the formulas. And you’re not wrong — most supplements carry ingredients that shouldn’t be in there.

Alani Nu was built to solve this problem. The founders recognized a massive opportunity to help people and created a clean product free of any nasty chemicals. In this article, we dive deeper into this brand's story and business.

Plus, learn how we can coach you to get started growing your own 7-figure business for FREE!

Company Name:Alani Nu
Year Founded:2018
Founder:Katy HearnHaydn Schneider
Industry: Health and wellness

What is Alani Nu?

It is a premium supplements and nutrition brand. Its mission? To help people like you become stronger, healthier, and fitter with the help of delicious products you can trust.

The brand offers the best formulations with full transparency. You get exactly what you need in their products, and nothing more.

You no longer need to feel confused reading the ingredients in your supplements. Alani Nu products have limited ingredients. They aim to fully explain the ingredients that make it to the product.

Products are manufactured in a US-based GMP-certified facility. The brand partners with a licensed PharmD to create a custom formula with great taste and ingredients.

Who Founded Alani Nu?

Katy Hearn and Haydn Schneider founded Alani Nu in 2018.

Both Katy and her husband Haydn were fitness professionals before launching their brand. In fact, Katy has been documenting her professional progress and life on her Instagram account since 2021.

Katy had spent years helping women across the world become fitter and had built many relationships during her career.

Before launching, Haydn used to host fitness challenges and had set up a 10,000-square-foot personal training facility.

What is Alani Nu’s Origin Story?

When Katy was coaching women, she was often asked about supplements. She never felt comfortable recommending any of the supplements already on the market.

If you’ve ever shopped for supplements, you know how reading the label on the back of a supplement pack can confuse you.

Well, many of those ingredients just don’t need to be in there.

To solve this problem, Katy started working on building a trustworthy supplements brand for women.

Katy and Haydn partnered with various retailers, including The Vitamin Shoppe, Target, GNC, and Kroger, to sell their products. You can also buy Alani Nu products from its ecommerce store.

What Made Alani Nu Grow?

It was one of the fastest-growing companies in Louisville, Kentucky in 2021 and 2022 according to Louisville Business First's Fast 50 list for 2021 and 2022.

The brand had products across 62,000 stores across the US. What’s more, the company's revenue grew roughly 335% from $68 million in 2020 to $228 million in 2021.

But how is Alani Nu growing this fast?

It has grown through two key channels: social media and partnerships with large retailers.

The brand has an active Instagram page and Twitter account. It gets a ton of engagement here. And this is how a large portion of their customers discover the brand online.

On the other hand, customers find its products offline in retail stores like Target, Walmart, and Kroger.

What Can Entrepreneurs Learn from This Brand Story?

Alani Nu was born out of a real problem: a lack of trustworthy supplements.

The demand for trustworthy supplements already existed — Katy and Haydn simply built a brand around this single problem.

As an entrepreneur, the drive to solve a pressing problem can get you far.

Of course, you need to provide a viable solution and still work hard on the business side of things — marketing, finance, and administration.


What flavors does Alani Nu come in?

It offers various products in various flavors. Its most popular product, energy drinks, come in the following flavors:

  • Blue Slush
  • Hawaiian Shaved Ice
  • Watermelon Wave
  • Cosmic Stardust
  • Trippy Hippie
  • Breezeberry
  • Electric Tie-Dye
  • Tropsicle
  • Mimosa

Where is Alani Nu Sold?

It is sold on its website as well as offline. Use the store locator on the website to find a store near you where you can buy Alani Nu products. You can also just walk into a nearby Walmart, Target, or Kroger store to buy your favorite products.

What is the cost of Alani Nu?

The cost can vary greatly based on the product and flavor you choose. For example, the 12oz Breezeberry energy drink costs $2.48 while the Royal Candy Balance Powder costs $49.99.

Are Alani Nu products available in bulk?

No, the products aren’t available for bulk purchase to customers.


Katy and Haydn built a remarkable brand for women who want to use supplements to become healthier without having to worry about ingredients they can’t pronounce.

They had one goal in mind — to simplify nutrition for women.

Alani Nu's success story is an inspiring testament to the power of solving a pressing problem in the fitness industry. As entrepreneurs, we can learn valuable lessons from their journey. But learning alone is not enough. You need actionable guidance to build your own successful venture.

That's why we're excited to offer you a FREE course that goes beyond theory and provides you with practical steps to grow your own 7-figure business. Our comprehensive course will guide you through every stage of the process, from laying the foundation to scaling up and achieving your financial goals.

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