Amazon is a great platform for brands to sell their products. However, it can be a competitive marketplace. To stand out from the competition, brands need to use the right tools and strategies.

Stepping onto the platform of Amazon can feel like entering a bustling marketplace that's already brimming with established sellers. To truly make a mark and carve your own niche here, you need a tactical advantage. This is where the powerful toolkit of Amazon Brand Registry, coupled with six additional high-impact tools, comes into play. 

So, let's delve deeper with the good folks from TurnKey Product Management. Are you exploiting the full potential of these Amazon tools, or could they be your secret weapon waiting to be unleashed?

Plus, find out how to scale your brand to 100 sales per day… FREE.

Which of Amazon’s Best Tools Are You Not Using?

One of the most important things that brands can do is to enroll in Amazon Brand Registry. Brand Registry is a free program that helps brands protect their intellectual property (IP) on Amazon and much more. By enrolling in Brand Registry, brands can:

  • Claim their brand name and prevent counterfeiters from selling fake products under their brand name.
  • Get exclusive access to Brand Analytics, which provides detailed insights into how customers are interacting with their products on Amazon.
  • Use Brand Registry to create a Storefront, which is a dedicated landing page for their products on Amazon.
  • Run Sponsored Products ads and Sponsored Display ads, which are a type of Amazon advertising that can help brands reach more customers and increase sales.

How to Use Amazon Brand Registry

Enrolling in Amazon Brand Registry is simple, here is what you need to register:

  • A registered trademark for your brand name.
  • Provide Amazon with proof of ownership of their trademark, such as a copy of the trademark registration certificate.
  • Provide Amazon with a list of their products that are sold on Amazon.
  • Once a brand is enrolled in Brand Registry, they can start using the benefits of the program immediately.

When potential clients contact us here at TurnKey Product Management, and they do not currently have a registered trademark, we suggest starting the process with the Amazon IP Accelerator, you can check that out here. Through the IP accelerator, you can speed up the registration process substantially.

Then, Get Access to These Tools 

Once you have enrolled in Brand Registry it will give you access to the following tools: 

Customer Review Dashboard

This tool provides brands with insights into customer reviews for their products. Brands can use this information to improve their products and also provide customer service by reaching out to customers that left a review of 3 stars and below.

Brand Analytics

This tool provides brands with detailed insights into how customers are interacting with their products on Amazon. Brands can use this information to make better decisions about product pricing, marketing, and inventory.

Customer Engagements

This tool allows brands to send messages to customers to help build brand awareness, increase listing visitors, and pushes brand loyalty. Brands can use this tool to build relationships with customers and encourage repeat purchases.

Amazon Storefront

This is a dedicated landing page for a brand's products on Amazon. Brands can use their Storefront to showcase their products, tell their brand story, and run promotions.

Amazon Posts

This is a feature that allows you to post content to your Amazon storefront similar to Instagram. Through these posts, you can get free impressions on Amazon and bring in new customers.

Sponsored Product Ads

These are a type of Amazon advertising that allows brands to show their products at the top of search results pages. Additionally, you are able to run video ads.

Sponsored Display

This is a type of Amazon advertising that allows brands to show their products on competitor’s listings to try to steal traffic from them.

Amazon Attribution

This tool allows brands to track the effectiveness of their external marketing efforts for traffic going to Amazon. You can create specific links that will track clicks, detail page views, add to carts, and purchases.

A+ Content

This is a feature that allows brands to create rich, informative content about their products. A+ Content can include product descriptions, images, videos, and more.

Brand Story

This is a feature that allows brands to tell their story on Amazon. The Brand Story can include information about the brand's founding, mission, and values.

Video on the Listing

This is a feature that allows brands to add a video to their product listing. Videos can be a great way to show off a product and its features.

With all of these tools together, you are able to push brand awareness, increase conversions, and ultimately grow your sales on Amazon.

But Wait, There’s More

In addition to Brand Registry, Amazon offers a number of other tools that all of TurnKey's clients can use to grow their business on Amazon. These tools include:

Lightning Deals

These are 12-hour discounts that brands can run on their products. Lightning Deals are a great way to generate exposure and drive sales.

Best Deals

Formerly known as 7-day deals, they run for a week on the deals page. With the best deal running brands can expect to see conversions increase as customers see the limited sale opportunity.

Coupon Clippings

This is a feature that allows customers to clip coupons for products that they are interested in. Coupons can be a great way to encourage customers to buy products.

Subscribe and Save Coupons

These are coupons that are available to customers who set up a subscription for your products. Subscribe and Save is a program that allows customers to save money by automatically reordering products on a regular basis.

Prime Exclusive Discount

This is a discount that is available to Amazon Prime members. It is a strikethrough pricing which we have seen increase conversions quite a bit.

Promotional Code

This is a code that can either be private or public. This is best used for email marketing or anything external where you do not want everyone to get a discount but a specific group. 

Collectively These Tools To Grow Your Amazon Sales

These are just a few of the tools that Amazon offers to brands. By using these tools effectively, brands can grow their business and reach more customers on Amazon. We highly recommend brands use all of the tools mentioned above to increase brand awareness and sales.


In the ever-evolving digital marketplace that is Amazon, standing out can be a formidable task. The key to success lies not only in offering exceptional products but also in mastering the tools that Amazon has provided. From the Amazon Brand Registry to various features such as Sponsored Display, A+ Content, and Lightning Deals, understanding and leveraging these tools is essential. They hold the potential to transform your brand's presence, enhance customer engagement, and most importantly, drive your sales sky-high.

But remember, this is just the tip of the iceberg. Each tool brings with it a universe of possibilities and strategies to explore, and the journey of mastering them is a rewarding one.

However, we understand that starting can often be the hardest part. 

To give you a helping hand, offers a FREE playbook designed to help ecommerce brand owners not just survive but thrive. This guide can empower you with the knowledge and strategies needed to scale your business to 100 sales a day and beyond. 

Harness the power of Amazon tools, transform your ecommerce journey, and unlock the full potential of your brand today. 

Ready to get started? Your next big leap in the Amazon marketplace is just a click away. Request your free playbook here.