Are you an entrepreneur looking to disrupt the food industry? Look no further than Beyond Meat for inspiration. As an aspiring entrepreneur, it can feel overwhelming to chart a new course and enter the business world. 

We often seek inspiration from those who have gone before us, seeking unique insights on making our mark. These days one of the most eye-catching companies is Beyond Meat – the plant-based protein brand that has disrupted an entire industry.

From its meteoric rise in popularity with top restaurant chains and individuals alike, Beyond Meat teaches valuable lessons about what can be achieved when you combine passion with innovation.

In this blog post, we'll look closer at why this brand is leading the industry's charge towards a more sustainable future – and uncovering invaluable knowledge every entrepreneur should know.

Plus, discover how we can help you establish your first million dollar business FREE!

Let's get in!

What is Beyond Meat?

Beyond Meat is a plant-based protein brand that provides consumers with the same taste and textures of animal proteins without environmental and health implications. It has the mission to positively impact four growing global challenges – human health, climate change, constraints on natural resources, and animal welfare.

Beyond Meat has created a range of delicious products that offer the same nutrition as their animal-based counterparts. By combining new technologies and plant-based ingredients like peas, mung beans, and brown rice, Beyond Meat can craft healthier, more environmentally friendly, and ethical products. 

Who founded Beyond Meat?

The mastermind behind Beyond Meat is Ethan Brown. Brown founded the company in 2009. He started his career in alternative energy and electricity grid restructuring but soon discovered that food was his passion. After learning about animal agriculture's environmental and health impacts, Brown made it his mission to create a better option for people worldwide.

Today, Brown is the President and CEO of Beyond Meat. He has also been recognized for his impactful work in sustainability with awards such as the "the Champion of the Earth award" by the UNEP.

What is its origin story?

Beyond Meat has come a long way since it was founded by Ethan Brown. Initially, Beyond Meat sold its products to Whole Foods in April 2013, and the response from consumers was overwhelmingly positive. This success is attributed to their focus on creating delicious plant-based proteins that could compete with meat alternatives regarding taste, texture, and nutrition.

In July 2018, this company received the Non-GMO Verification from the Non-GMO Project after a year-long verification process. This was followed by their initial public offering (IPO) in May 2019, where they raised about $1.5 billion at a share price of $25.

Since then, it has continued to grow its presence in the food industry, expanding its retail and restaurant partnerships. In 2020, Beyond Meat became available at Walmart and has seen an increase in demand due to the coronavirus pandemic.

Beyond Meat is now one of the leading plant-based protein brands in the world – a remarkable success story for any entrepreneur to take inspiration from.

How was this company funded?

There have been 13 funding rounds, and Beyond Meat has raised over $120 million in investments. The most recent investors include Sand Hill Angels and Future Positive.

With around 27 investors, Beyond Meat has secured capital and valuable advice to continue its mission. This could be especially beneficial for entrepreneurs starting and looking to build their network of potential investors and mentors.

What made Beyond Meat grow?

It's clear that Beyond Meat has had remarkable success, but what factors allowed it to take off?

Firstly, Ethan Brown had a clear vision and mission for his company – to create a more sustainable and healthier alternative to animal proteins. This meant creating products with the same taste and texture as animal proteins while being more nutritious and environmentally friendly.

Another critical factor was Beyond Meat's ability to build strong partnerships with restaurants and retailers. This allowed them to gain visibility and reach a larger audience, which helped increase demand for their products.

Finally, Beyond Meat has also benefited from the current health trend among consumers increasingly seeking healthier, plant-based options. This trend has likely contributed to Beyond Meat's success in recent years.

What is this company's valuation?

As of May 2020, Beyond Meat has a market capitalization of $.83 billion, and its share price is currently at around $13 per share. This incredible valuation speaks volumes about the company's success and ability to capture the public's imagination.

What are the goals of Beyond Meat's sustainable development?

Beyond Meat is committed to sustainable development and inspiring a better future. Their mission is to make plant-based proteins accessible and delicious for everyone while preserving natural resources and improving animal welfare.

They develop products made from simple ingredients, including no GMOs or added hormones, or antibiotics. They ensure that their effects benefit people and are less taxing on the planet. Ultimately, Beyond Meat's mission is to impact the future of food and the world positively. 

They seek to make nutritious, convenient, delicious, plant-based proteins while supporting healthier lifestyles and reducing animal agriculture's environmental footprint. 

What Business Lessons Can Entrepreneurs Learn From Beyond Meat?

Invest in innovation – Beyond Meat's success is partly due to its focus on innovation. Beyond Meat has continually pushed the boundaries of what can be achieved in food science, from creating plant-based proteins that mimic the taste and texture of animal-based proteins to using non-GMO ingredients.

Have a mission – With a clear mission in mind, Beyond Meat has built solid partnerships and gained visibility. As a result, they have reached a broader audience and increased product demand.

Focus on sustainability – Sustainable practices are becoming increasingly important for large and small companies. By incorporating more sustainable practices into its business model, Beyond Meat has captured customers' attention looking for healthier, plant-based options.

Build relationships – Beyond Meat has forged strong relationships with top restaurant chains and individuals. Beyond Meat has leveraged its network to fuel rapid growth by cultivating meaningful partnerships.

Believe in yourself – Ethan Brown is a perfect example of someone who defied the odds and believed in his vision despite all odds. He knew what he wanted to achieve and created a company that is now changing the food industry landscape.

Following Beyond Meat's example, entrepreneurs can learn how to create sustainable and ethical businesses that make a real difference in society. With its innovative use of technology, vital mission, and dedication to building relationships – this plant-based protein brand shows us all what's possible when you have the right passion and strategy.

What are you waiting for? Get started today!


What types of plant-based products does Beyond Meat offer?

Beyond Meat offers a wide range of plant-based products, including Beyond Nuggets, Beyond Fillet, Beyond Burger Chicken-Style, Beyond Burger, Beyond Smash, Beyond Mince, Beyond Sausage, Beyond Meatballs, and many more.

Where can I find Beyond Meat products?

Beyond Meat products are sold in several retailers and restaurants across the US and Canada. You can also find them in select international markets.

Are Beyond Meat Products GMO-free?

Yes, all of Beyond Meat's products are verified Non-GMO by the Non-GMO Project.

Does Beyond Meat offer any vegan options?

Yes, all of Beyond Meat's products are vegan and do not contain any animal products.

What is the competitive advantage of Beyond Meat?

Beyond Meat has a competitive advantage due to its innovative approach to product development based on its core values; gluten-free and GMO-free ingredients provide health benefits that make them a preferred choice among consumers.

Furthermore, it has strong partnerships with restaurants and retailers, which have enabled it to reach a larger audience and increase demand for its products. Finally, its focus on sustainability allows it to capture customers' attention looking for healthier, plant-based options. 

All these factors have contributed to the company's success and remarkable valuation.

What is the value proposition of Beyond Meat?

The core value proposition of Beyond Meat is that they offer plant-based protein products that closely mimic the taste, texture, and overall experience of consuming meat. They strive to make nutritious and delicious, convenient plant-based proteins while reducing animal agriculture's environmental footprint.

Their commitment to sustainable development and inspiring a better future makes them stand out from competitors who may not prioritize sustainability in their business model. As such, Beyond Meat has gained traction and captured the public's attention.

Want to emulate Beyond Meat's skyrocketing growth? 

The success of Beyond Meat provides an excellent example of how to confront the challenges of food production sustainably and profitably. Aside from its innovative approach, Beyond Meat's most significant advantage is its ability to pool resources from different partners to create an unbeatable end product.

Not only is Beyond Meat changing the way we think about plant-based meat production, but they are also reinventing our approach to how businesses can interact with each other for maximum results - something all entrepreneurs should keep in mind. 

If you want to dig deeper and learn more about how you can replicate or even exceed success stories like this, we’ve created a FREE course for you. You could have the next Beyond Meat brand! Let’s get started now!