If your ecommerce business hasn’t ramped up sales to be a part of the multi-billion dollar holiday, it isn’t too late.
Halloween retail sales are projected to exceed well over $9.1 billion this year.
This year’s projection could be a record and bump the haunted festivities, which more than 179 million Americans will participate in. Halloween might be one of the highest grossing holidays, right behind the winter holiday season (i.e. Christmas).
Given the high-dollar move among shoppers to ecommerce storefronts over traditional retail settings, this could be very, very profitable for those in those spaces down the road.
Because of this, ecommerce owners and other entrepreneurs in the space need to consider these three simple tips to make the most out of your haunted holiday season.
Give your website a Halloween-themed makeover. Doing this will give your online store’s visitors a sense of excitement, and it shows that your brand it taking part in the festivities. No, we aren’t recommending that you a do an entire redesign of your website — which could be costly!
What you should consider is dabbling with new, different, and festive color schemes and typography. Or, to make the experience even more authentic for your customers, you should experiment with visual and audio elements for the website.
For example, you can change the colors of the links to orange or purple, make an email subscription pop-up in touch with the holidays, and give a reason for your customers to purchase holiday-related items and boost spending.
Focusing your blog posts and editorial schedules on producing content that is related to Halloween will also go a long way in boosting sales.
If your ecommerce business doesn’t partake in the sale of candy, costumes, and creepy decorations, this shouldn’t preclude you from creating content that can haunt the minds of your customers.
For instance, a t-shirt company that makes the majority of its sales online and has a corporate blog could put some effort into producing articles that cover topics like fun and festive orange outfit ideas. If you run an online exercise equipment company, you can write posts about working out in Halloween costumes for the child-like joy of it. The ideas are endless and can be customized to the needs of your business.
If you send out email newsletters to communicate with your customers, consider using this tool to announce special promotions related to the Halloween holiday.
Plus, it doesn’t hurt to use color schemes and typography similar to your website’s seasonal makeover. And, using colors that remind people of the joyous, haunted occasion will help. Also, include using marketing copy that resonates with people and the event as does adjusting the overall email template.
The National Retail Federation (NRF) surveyed consumers from all over the country and concluded that 22 percent of shoppers are not only looking for bargains but will take their business to online storefronts this Halloween.
Pam Goodfellow, the principal analyst with Prosper Insights, said that “increases across all purchasing categories,” will occur, via a statement obtained by USA Today. “Expect consumers to be on the lookout for early-bird promotions both online and in-store as they hunt for the best items to complete their costumes and embellish their homes,” Goodfellow said.
That $9.1 billion retail sales projection from before is also an increase of 8.3 percent from 2016’s $8.4 billion in sales. And, a vast 72 percent of Americans will plan to purchase Halloween related goods this year, according to another projection from the NRF, via a report on such numbers from Retail Dive.
Overall, eCommerce retail sales and traditional retail sales are projected to grow. In their 2017 Holiday Retail Survey, the Deloitte consultancy predicted that eCommerce would — in fact — out beat conventional retail sales this holiday season.
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