Perch is an Amazon aggregator that has quickly become one of the leading companies, acquiring over 100 brands under its management. The company’s success has captured entrepreneurs' attention worldwide with its groundbreaking approach to business. 

But what is it about Perch's story that holds valuable lessons for entrepreneurs? Are you interested in learning how Perch's story can benefit your business? 

In this guide, we’ll teach you about customer security, marketing approaches, user experience optimization and everything you need to know about this incredible company.

Plus, we'll show you how to create a million-dollar business… absolutely free!

What is Perch?

Perch is an Amazon aggregator that acquires and scales direct-to-consumer brands that sell on the Amazon marketplace.

Perch provides a platform for small and medium-sized businesses to thrive by consolidating their operations, optimizing their performance and scaling their growth.

Who founded Perch?

Perch was founded in 2019 by Chris Bell, a former executive at Wayfair and GE, an e-commerce company specializing in home goods.

What is Perch's origin story?

Perch's origin story began in 2019 when its founder, Chris Bell, recognized the potential and challenges faced by medium-sized businesses operating on Amazon. Drawing on his experience at Wayfair, Bell saw an opportunity to help small businesses scale and grow on Amazon. 

Bell knew Amazon was a huge and growing marketplace, and small businesses struggled to compete with larger brands. Therefore, he provided them with the expertise to thrive on Amazon.

With a mission to empower entrepreneurs to create a network of successful brands, Perch embarked on its journey to revolutionize Amazon aggregation. Bell founded Perch to provide small businesses with the resources and support to succeed on Amazon.

The company's initial focus was on acquiring private label brands, not owned by a major retailer.

Perch has expanded its focus to include direct-to-consumer brands and other marketplaces. The company has raised over $700 million in funding, allowing it to acquire over 100 brands.

Today, Perch is one of the leading Amazon aggregators in the world. It has helped hundreds of brands grow and scale on Amazon, and it is expected to grow in the years to come.

How was this company funded?

Perch has raised a total of over $900 million in funding from investors, including SoftBank Vision Fund 2, Spark Capital, and Ledgeways Ventures. The company’s latest funding was raised on May 26, 2021, in a Series A round. 

Here is a table of Perch's funding rounds:

Seed2019$10 millionLedgeways Ventures 
Series A 2020$100 millionSpark Capital, Ledgeways Ventures 
Series B2022$800 millionSoftBank Vision Fund 2, Spark Capital, Ledgeways Ventures

Perch's funding has allowed the company to acquire over 100 brands and grow and become one of the leading Amazon aggregators in the world.

What made Perch grow?

Perch's growth is fueled by its strategic acquisitions of successful Amazon businesses. By acquiring established brands, the company has leveraged its existing customer base, intellectual property and operational expertise to drive growth. This has helped Perch expand its portfolio rapidly.

Perch's team possesses deep knowledge and experience in e-commerce operations. They bring expertise in supply chain management, marketing and inventory optimization. Streamlining and optimizing acquired brands improves their profitability and performance.

The company relies on data analysis to identify potential acquisition targets and make informed decisions. By leveraging data analytics and market research, it identifies brands with untapped potential and growth opportunities.

What are the lessons entrepreneurs can learn from Perch's story?

Identify Your Target Market

Perch's success lies in its ability to strategically acquire Amazon businesses that cater to specific customer niches. Entrepreneurs can learn from Perch's success by conducting thorough market research to gain deep insights into their target audience. Understanding customers' preferences and needs enables entrepreneurs to tailor their products and marketing strategies to meet specific demands.

Build a Product That Fits Your Target Market

The company's success is based on its ability to acquire businesses looking to grow and scale on Amazon. These brands have established a loyal customer base and offer products that resonate with their target audience. Entrepreneurs can gain insights and refine their offerings to better meet customer expectations by involving their target audience in the product development process.

Invest in Marketing Strategies That Will Reach Your Target Market

Perch invests heavily in marketing, both online and offline. The company uses various marketing channels, including search engine marketing, social media marketing and email marketing

Perch understands the value of promoting its acquired brands to the right audience, driving awareness and boosting sales. Entrepreneurs looking to grow their businesses should invest in marketing strategies that reach their target market. By being creative with their marketing and measuring their results, entrepreneurs can increase their chances of success.

Offer a Quality Product at an Affordable Price

Perch offers high-quality products at affordable prices. The company's products are made with high-quality materials designed to last. The company offers a satisfaction guarantee, so customers can be sure they are getting quality products. By delivering a quality product at an affordable price and being transparent about pricing, entrepreneurs can build successful businesses and increase their chances of success. 

In addition, entrepreneurs should conduct market research to understand pricing trends, competitors' pricing strategies and customer willingness to pay. Striking the right balance between quality and affordability allows entrepreneurs to capture customer interest and drive sales.

Create a User-Friendly Experience

Perch understands that a seamless and enjoyable customer experience is key to driving engagement, satisfaction and a long-term relationship. The company's website is user-friendly, easy to navigate and its mobile app is designed for intuitive use on a small screen. 

Entrepreneurs who want to build successful businesses should focus on creating a user-centred experience, responding to customer feedback and keeping it simple to purchase. By investing in user-friendly design and ensuring a smooth browsing and purchasing process, entrepreneurs can minimize friction and make it easy for customers to interact with their brand.

Invest in Customer Support

Perch understands that exceptional customer support is crucial for building trust, securing customers and fostering loyalty. The company has a team of customer support representatives who answer questions and resolve customer issues 24/7. 

Entrepreneurs should prioritize prompt and responsive customer support across various channels. This can include live chat, email, phone support and social media. By offering multiple avenues for customers to seek assistance, entrepreneurs can demonstrate their commitment to customer satisfaction. 

Entrepreneurs should leverage technology to enhance customer support processes. This can involve implementing customer relationship management systems. By implementing CRM systems, you can manage customer interactions, utilize chatbots or AI-powered tools for basic inquiries and integrate self-service options. 

Leverage Social Media Platforms

Perch recognizes the relevance of social media as a strategic marketing and customer engagement tool to connect with its target market. The company uses social media to share news about its products, services and engage with potential customers. Entrepreneurs can maximize their chances of success by using social media to create engaging content, run social media promotions and measure results. 

Also, entrepreneurs should recognize social media platforms' potential. By establishing a strong presence on platforms such as Facebook, Instagram, Twitter, LinkedIn or YouTube, entrepreneurs can amplify their brand's visibility. This enables them to connect with customers and drive awareness.

Think Big and Dream Big

Perch started with a dream to create a platform that would help small businesses succeed on Amazon. The company didn't let being a small startup stop it from aiming for success. Entrepreneurs should embrace the mindset of dreaming high and setting bold goals for their businesses. They should also dream big, take risks, be persistent, adapt and set targets to motivate themselves to strive for greatness. This mindset encourages creativity, innovation and willingness to take calculated risks.

Be Willing to Take Risks

Entrepreneurs can learn valuable lessons from Perch's story about taking risks. Perch's success is a testament to the power of embracing calculated risks and seizing opportunities others overlook. One lesson entrepreneurs can learn is the value of overcoming failure, fear and stepping outside their comfort zones. Taking risks involves uncertainty and setbacks, but it also opens the door to growth and rewards. Entrepreneurs should be willing to challenge the status quo, explore uncharted territories and pursue innovative ideas.

Stay True to Your Brand

Perch's success is due to its commitment to maintaining the essence and values of the brands it acquires. Entrepreneurs can learn the significance of understanding and defining their brand identity from the onset. Entrepreneurs should understand their brand's mission, values, and unique selling propositions. By articulating these elements, entrepreneurs can establish a strong foundation that guides their decision-making, brand messaging and overall business strategy.

What is this company's valuation?

Perch, the acquirer of Amazon businesses, is currently estimated at $1.0 billion as a private company.

How does Perch help entrepreneurs?

Perch's inventory management system helps entrepreneurs track inventory levels, set reorder points and manage orders. This can help entrepreneurs avoid stock-outs and overstocks, saving them time and money.

Entrepreneurs can process orders, ship products and manage returns with the order fulfillment system to provide a better customer experience.

The company's customer service platform allows entrepreneurs to answer customer questions, resolve issues and provide support. Entrepreneurs can benefit from this service by improving their reputation and building a customer base.

Perch's analytics tools help entrepreneurs track sales, traffic and customer behavior. With this information, entrepreneurs can identify trends, make informed decisions and grow their businesses.

By automating inventory management, order fulfilment and customer service, entrepreneurs can focus on other aspects of their business, such as marketing and product development.

Perch can help entrepreneurs improve customer satisfaction by providing a better shopping experience. For example, entrepreneurs can personalize the shopping experience for each customer, offering real-time customer support.

Perch has the financial backing to invest in and scale businesses quickly. Its founders have extensive experience in finance and e-commerce. This experience guides entrepreneurs through acquisition and scaling.

The company helps entrepreneurs by providing a clear path to growth and success. By identifying a target market and building a product that fits that market, entrepreneurs can create a foundation for long-term success

Perch's acquisition process helps businesses achieve this goal by integrating them into a larger platform. This provides the resources and support needed to grow and thrive.

In addition, Perch encourages entrepreneurs to explore creative ways of growing their businesses. By embracing innovation, entrepreneurs can stay ahead of the competition and take advantage of new opportunities.


Perch's story offers valuable lessons for entrepreneurs aspiring to navigate the e-commerce dynamic landscape and build successful ventures. By embracing these lessons shared above, entrepreneurs can position themselves for growth, innovation and long-term success. 

Perch is an Amazon aggregator that has achieved significant success in a short period. The company has raised over $900 million in funding and acquired over 100 brands.

Ready to apply the valuable entrepreneurial lessons from Perch's success to your own business? 

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