And as more and more state move toward legalization or marijuana for both medicinal and recreational use, there will be a growing demand for well-developed companies that can lead the way in the industry. Aeron Sullivan is a co-founder of Tradiv.com - the largest cannabis distributor in the United States. In this conversation,I chat with Sullivan about his company’s rise, how he and his co-founder got the idea to build an Amazon-like distribution hub for the cannabis industry, and the particular challenges they’ve faced and overcome to become a leader in the market.
It’s still very common for cannabis growers and cannabis retailers to deal with independent brokers to exchange product. The brokers typically build relationships with a handful of suppliers or growers and then seek out retail outlets through which they can supply the goods of those growers. But the problem is that the retailers can only choose from a limited selection and also may not have any certainty as to the quality level of the products they are receiving. That’s where Sullivan’s company, Tradiv has filled the gap. On this episode of Be The Change you can hear Sullivan as he tells me the story of how he recognized the needs of the cannabis industry and stepped into the gap quickly to build an amazing company and feel a specific need.
I love Amazon. It’s such a convenient and easy place to find almost any product online. It’s a brilliant business model because it allows consumers and wholesalers to come together in one place, with a wide variety of products to choose from. That is a win-win for everyone involved. Sullivan and his team at Tradiv have done a very similar thing between cannabis suppliers and cannabis retailers. In this conversation, I ask him how his company is both the same as, and different than Amazon, and how his business model benefits both sides of the supply chain. I think you’ll get lots of insight from what he’s got to share.
Clearly, nobody can predict the future but when a trend as strong and obvious as the legalization of marijuana is happening right before your eyes, you can be pretty sure that the industry as a whole is going to grow. Sullivan believes that there is some rapid growth ahead for his company and for the cannabis industry as a whole. In this episode, he tells me some of the reasons he feels that way and what he sees happening in his industry that are good signs for future success.
When I asked Sullivan what advice he would give to college students or young would-be entrepreneurs he was quick to say that though it’s important to be a student of the niche or market you want to serve, it’s also important to pay attention to those industries and markets that run alongside the one you’re considering. He gives a great example on this episode that illustrates why his advice is so vital to the long-term success of any startup. I hope you’ll take the time to listen.