Eric has ordered inventory, has run into supply-chain issues and so now the question is, "what can I do with this downtime to ensure success?"

He has 3 retail stores and Eric is just not creating an online brand that serves the same demographic that goes into his stores.
The online brand is completely new, but he understands the business and audience very well.

In this episode you'll learn how you can set yourself up to win as soon as you've got products ready to sell.

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