In this short consulting call from The One Percent, Joe is going back and forth on his ideal customer.

This comes up a lot when people are identifying who their "who" is.

Some entrepreneurs will be far too specific while others will be far too general, and as a result they never truly identify the people they are trying to serve.

In this conversation we look at an example of this from one of our members and create the clarity that will allow him to move forward in building a million dollar brand.

If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business.

Download this episode’s transcript here.