Josh is in the early stages of a new business while working full-time at a job and he's already thinking about funding and investors.

How can he position the early brand in a way that will be attractive to investors and do everything necessary while he stays at his job to pay the bills?

Ryan reminds him that he's actually perfectly positioned to take risks and he's already on the right track thinking about WHO the brand will serve.

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Download this episode’s transcript here.