Josh Martin returns to the podcast to discuss a serious stumble in growing his BBQ brand - his main product is losing money.

Josh hasn’t hit the sales goals he was hoping for with his latest rub spice SKUs. And his thermometer product feels like a race to the bottom with the competition.

However, he has a 3,000 person Facebook group and 3,000 person email list. He has loyal buyers who believe in the brand. Now Ryan has to convince Josh to believe in the future of this brand for himself.

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Download this episode’s transcript here.