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Are you thinking about selling your business? Do you know what’s missing in your business to get good value for it? This episode is for you: special contributor Jeff Lieber of Turnkey Product Management shares his good — and bad — experiences selling 2 businesses.

Tune in to learn from his mistakes and avoid the pitfalls associated with selling your company but also, learn how to build up your business to a place where it is a whole lot more sellable. Even if you aren’t looking to sell now, getting ready for selling someday starts right now.