Let’s be honest. Running an ecommerce business is rarely easy. From supplier issues and customer complaints to logistical nightmares and fierce competitors, it’s often difficult to know what to focus on first. It also requires a lot of effort to ensure your products are visible to potential customers. You have to generate clicks and turn leads into conversions. 

One of the most effective ways to stand out in the crowd is through Pay Per Click (PPC) advertising. However, managing PPC campaigns requires expertise, skills, and lots of time. Oftentimes, it’s time you just don’t have!

This is where hiring a professional PPC agency comes in. In this blog post, we will discuss the top 5 reasons why your Amazon business needs a professional PPC agency.

  1. Expertise and Experience

PPC agencies have vast knowledge and experience in managing PPC campaigns. They have worked with businesses from different niches and understand what it takes to make a campaign successful. 

They also keep up with the latest trends and updates in the digital marketing world to deliver excellent results for you. By hiring a professional PPC agency, you leverage their expertise and experience. This ensures your campaigns run effectively to generate positive results.

  1. Save Time

I know you love working on your business. But staying up until 1am trying to figure out PPC just isn’t fun for most. Managing PPC campaigns requires a lot of time and resources, which could affect your core business operations.

Hiring a professional PPC agency enables you to concentrate on the core activities of your business. Agencies have professionals who are highly skilled in keyword research, ad creation, bidding, and optimization. They can handle your PPC campaigns efficiently, save you time, and ensure you get the most out of your campaigns (plus some sleep).

  1. Access to the Right Tools and Resources

PPC agencies have extensive resources and tools that enable them to manage PPC campaigns efficiently. This helps them track and analyze performance metrics of your campaign, identify issues, and make necessary adjustments to ensure optimal performance. 

Sure, you may be able to use these tools on your own. However, agencies often get a great discount for you (and they may not even charge you at all). By working with a professional PPC agency, you gain access to such resources, which could be costly to acquire in-house.

  1. Enhanced Targeting and Optimization

PPC agencies specialize in implementing effective targeting strategies to reach your potential customers. They study your business, target audience, and competition to create a customized PPC campaign that targets specific keywords and phrases. 

Agencies continuously optimize your campaign to ensure maximum ROI from your investment. They test different ad variations, monitor keyword performance, and make necessary changes. This can ultimately improve click-through rates and conversion rates.

  1. Measurable Results and Performance Tracking

PPC agencies have robust measurement and tracking tools that enable them to track and analyze the performance of each campaign element. They use data analytics tools and performance metrics to measure the success of your PPC campaigns and make necessary adjustments to improve results. 

By working with a professional PPC agency, you get measurable results, which help you make data-driven decisions about your business and marketing strategies. All of this, and you barely have to lift a finger.

Running a successful online business requires expertise, proper planning, and execution of different marketing strategies. Hiring a professional PPC agency is one of the effective ways to make your business stand out from the competition. It could save you time, money, and resources while delivering measurable results for your investment. 

By leveraging the expertise and experience of PPC agencies, you can enhance your targeting and optimization, access the right tools and resources, and track your campaign's performance efficiently. If you’d like more information on how the experts can help you, click here to learn more.

About Dr. Jenna Zigler

Dr. Jenna Zigler is an optometrist turned entrepreneur, and is the co-founder of Eye Love. She is a logistics and systems expert and is knowledgeable in project management, overseas shipping, working with suppliers, content writing, and building a business that requires little to no work. Eye Love was acquired in 2021, which has freed her up to help others build their businesses. She’s currently the Nonprofit Director of Operations for Profitable Pineapple Ads.

She and her husband, Travis, also started the Eye Believe Foundation, which provides no-cost eye care to those in need as well as scholarships for optometry students interested in mission work. Jenna travels 2-3 times per year to give eye exams overseas, and she looks forward to focusing more on the mission of the foundation in the future.

Previously, Jenna owned and operated two optometry practices, which were sold in 2017 to focus on Eye Love. Outside of work, she enjoys running, traveling to Jamaica, exploring new restaurants and places, and playing with her 2 young sons.