The Wearable Fitness Trackers Market Size is projected to reach $192 billion by 2030, growing at a CAGR of 17.5%: Straits Research.

And there’s one company leading the tide of this market. Whoop! 

Whoop is a rising fitness and health-tracking star, providing customers with an all-encompassing platform to track and enhance their physical performance. This cutting-edge business has been around since 2012 and has quickly become a favorite among athletes, fitness fanatics, and regular folks who want to feel better. 

Let’s dive into this case study for entrepreneurs and learn what we can from Whoop’s success.

Plus, find out how we can coach you to build a million-dollar business of your own for FREE.

What is Whoop?

Whoop is an American wearable technology company. They aim to unlock human performance with a top product - a fitness tracker that measures strain, recovery, and sleep.

Whoop gives the most in-depth fitness & health feedback. It monitors your sleep, recovery, and daily effort around the clock to deliver actionable insights on how you can optimize your performance

Who founded Whoop?

This brand was founded in 2012 by Will Ahmed (CEO), John Capodilupo (CTO until April 2022), and Aurelian Nicolae (Chief Hardware Engineer). 

Will Ahmed is the Founder and CEO of this brand which has developed next-generation wearable technology for optimizing human performance and health. It has raised over $400 million from top investors

What's the origin story behind this brand?

Will Ahmed was always into sports and exercise. He became the team's captain when he got recruited to play Squash at Harvard. He felt he needed to do more to his body — in terms of recovery and sleep.

In his words in an Interview with NOBULL founders on their program, Behind the Horns: “I used to overtrain almost every season, which is the ultimate betrayal, so I got very interested in what I could about my body.”

At that point, he realized the need to research and collaborate with cardiologists and physiologists. And today, he has built a multi-million dollar brand.

He said: “At Harvard, I met with cardiologists and physiologists. I read over 300 medical papers because I became obsessed with understanding the human body. 

What I learned was amazing. There are secrets your body – your physiology – is waiting to tell you. These secrets can help prevent overtraining and injury. They can detect fatigue and even sickness, and, sure enough, they can be used to optimize human performance. But until now, no one could monitor those metrics."

Reflecting on the journey so far, Will Ahmed said: “We’ve been fortunate to work with many of the best athletes in the world. What we’ve discovered has amazed us. This product can transform your life: Positive behavior change, fitness improvements, and injury reduction.

We believe that the data we’re collecting on athletes is unprecedented in its sophistication and scale. Beyond building a product that people love, we hope to advance human knowledge with our discoveries.”

How has this company grown?

Whoop has experienced remarkable growth and sustained its position as a leading player in the fitness technology industry.

From a $12 million Series B fund in 2015 to becoming an officially licensed Recovery Wearable of the National Football League players association (NFLPA) in 2017 and Official Performance Partner of Howard's University.

Whoop has continued to expand in terms of:

  • Its user base
  • Team partnerships
  • Expansion of product line
  • Enhanced app features and analytics
  • Research collaborations 
  • Global expansions

What is its valuation?

According to a report by Contrary Research, In August 2021, Whoop raised a $200 million Series F at a $3.6 billion valuation led by SoftBank Vision Fund 2.

It is “now the most valuable standalone human performance company in the world.”

How was Whoop funded?

It has received significant funding to support its growth and development over the years. Here is an overview of the company's funding history:

  • Seed Round: In 2013, the company took a convertible note for $751K and raised approximately $3 million in investor funds, allowing them to kickstart its operations and begin product development.
  • Series A Funding: In 2014, it completed a Series A funding round, raising $6 million
  • Series B Funding: It raised $15 million in a Series B funding round this time. 
  • Series C Funding: In 2018 Whoop secured $25 million in a Series C funding round. 
  • Series D Funding: In 2019, Whoop raised another $55 million.
  • Series E Funding: In 2020, it raised another $100 million.
  • Series F Funding: In August 2021, Whoop raised a $200 million Series F at a $3.6 billion valuation.

What lessons can entrepreneurs take from the Whoop brand story?

Will Ahmed once said: “I became an entrepreneur ... because I became very obsessed with solving a problem that I faced personally. I kept thinking about this problem of not understanding your body and not knowing enough information about the human body.

I cared more about solving a problem than I did about starting a company, although it turns out that starting a company was the way to do it. [My research] ultimately became a need to build technology to solve that problem."

Here are the lessons entrepreneurs can take from this brand:

  • Become a problem solver.
  • Take meditation seriously: Will always talked about his regular meditations and how they enriched his mind.
  • Focus on meaningful audience data.
  • Embrace community building.
  • Explore the global market.
  • Seek strategic partnerships.
  • Secure capital via funding.


What metrics does Whoop measure?

It calibrates to your baseline, identifying your typical heart rate, skin temperature, and blood oxygen level. It monitors your sleep cycles, blood oxygen levels, HRV, sleep, recovery, and daily effort.

What does the Whoop app do?

It's an app for every insight, with features like Strain coach, sleep coach, and behavioral journal.

Does Whoop have a membership?

Yes, they do. You can start for as low as $30 monthly and get the all-new Whoop 4.0 for free. Check out more features here.

What is Whoop Unite?

WHOOP Unite is a holistic health and wellness solution that includes a 24/7 wearable device and mobile app to deliver individualized coaching to people in your organization to understand trends and improve

What devices is Whoop compatible with?

The Whoop app can be installed on an Android or iOS device (WHOOP App Minimum Software Requirements). 

What are the features of the Whoop Performance Optimization Program?

  • Personalized data tracking
  • Sleep optimization
  • Recovery Assessment
  • Strain Analysis
  • Training Optimization
  • Community and social features
  • App-based insights and recommendations


Whoop has emerged as a trailblazer in the fitness technology industry. This brand has revolutionized performance optimization and well-being in the fitness technology business. Whoop has helped consumers reach their goals by providing meaningful data, actionable insights, and a vibrant community.

Its rise from obscurity to global fame shows the potential to find and solve unmet needs. Whoop has pioneered performance improvement by focusing on personalized data tracking, sleep optimization, recuperation assessment, strain measurement, and training optimization.

If Whoop's story inspires you to build a business that makes life easier for the specific kind of customer you want to serve, you’re in the right place. That’s the kind of business we help entrepreneurs build every day.

In fact, we’re on a mission to make one million new millionaires by 2028. We’d love YOU to be one of them.

That’s why we created this FREE course that will help you make your first million through a meaningful business that improves the world. Join us and let's get started.