Have you ever wondered about the force behind a single platform that transformed the way we connect? Zoom is a fascinating company that revolutionized the way we connect through video conferencing. However, there's more to this company than meets the eye. 

In this article, we explore the in-depth story of Zoom, including its rise to success, groundbreaking advancements, and worldwide influence. 

So, get your favorite beverage, settle in, and prepare to be fascinated by the captivating journey of Zoom. 

Plus, request our FREE playbook for growing a million dollar brand of your own!

What is Zoom?

It is a prominent technology company that has revolutionized remote communication. Operating out of San Jose, California with a global footprint, Zoom is renowned for its seamless video conferencing, webinars, and virtual meeting capabilities that enable communication across borders effortlessly. 

It endeavors to simplify communication by providing high-quality audio and video features and interactive tools such as screen sharing and chat functionality. With its user-friendly interface, it has become the preferred choice for individuals, businesses, and educational institutions worldwide. 

The company's main objective is to enhance seamless connectivity between individuals and entities, regardless of their location, time zone, or device. Thanks to their dependable and secure communication tools, remote work, learning, and virtual events have been made possible on a large scale. 

Zoom prides itself on innovation, continually improving its services to deliver immersive online collaboration experiences to all users.

Who Founded Zoom?

This online communication platform that witnessed a remarkable surge in usage during the COVID-19 lockdowns, was founded by Eric Yuan. He also served as the manager at WebEx before it was acquired by Cisco in 2007. In April 2019, Zoom became a public company under Yuan's leadership.

What is Zoom's Origin Story?

Zoom Video Communications, Inc. is a video communications company that provides video conferencing, online meetings, chat, and mobile collaboration. The company was founded in 2011 by Eric Yuan, a former Cisco Webex engineer, in San Jose, California. Yuan had the idea to create a video conferencing platform. It would be easy to use, reliable, and accessible anywhere in the world. He believed that video conferencing should be as simple as making a phone call. So, he set out to create a solution that would make this a reality.

In its early days, Zoom received a whopping $3 million of funding in a seed round. This came from WebEx founder Subrah Iyar, General Counsel Dan Scheinman, and VCs Matt Ocko, and Bill Tai. But, little did most people know this, the company was initially known as Saasbe and it was renamed as  Zoom in May 2012. Its name was influenced by Thacher Hurd's children's book Zoom City. Eventually, in 2019, Zoom became a public company. Its stock price rose up to 72% on the first day of trading, valuing the company at a mind-boggling $16 billion.

How has Zoom Grown as a Company?

It has experienced significant growth as a company, especially amidst the COVID-19 pandemic. It saw a rise in remote work and virtual meetings. Its yearly revenue has incredibly shot up from $622.7 million in 2019 to a staggering $2.65 billion in 2021, $4.1 Billion in 2022, and an astonishing $4.393 billion in 2023, a 7.15% increase from 2022.

Its stock price has significantly surged after its initial public offering (IPO). As of this writing, the market cap of this video conferencing giant stands at $19.36 billion. The company's success can be attributed to its global accessibility, reliability, as well as its user-friendly design.

The company has also expanded its range of offerings to encompass virtual events, webinars and integrations with different software platforms. On top of it, by acquiring Keybase, an encryption tool for message and file-sharing, the company enhanced its security and privacy features.

What is Zoom's valuation?

As of May 2023, the company has garnered a valuation of approximately $19.36 billion. It has been established through significant growth in both its stock price and market capitalization since its initial public offering (IPO) in 2019.

How was Zoom funded?

Zoom's initial funding of $3 million came from a group of investors that included Subrah Iyar, the founder of WebEx, along with Dan Scheinman, the former Cisco SVP, and venture capitalists Matt Ocko, TSVC, and Bill Tai. 

Subsequently, the company secured additional funding through multiple rounds of venture capital financing. This includes a Series A round in 2013 that generated $6.5 million, a Series B round in 2015 that raised $30 million, and a Series C round in 2017 that accumulated $100 million. In 2019, Zoom transitioned into a publicly traded company and successfully raised $751 million through its IPO.

What lessons can entrepreneurs learn from Zoom's brand story?

This brand's story offers valuable lessons for entrepreneurs aiming to develop or strengthen their brands. These lessons encompass the following:

  1. Address a problem effectively: The video conferring giant was created to tackle the issue of subpar video conferencing experiences. Through this, entrepreneurs can learn by identifying and resolving specific problems within their respective industries.
  2. Emphasize user-friendliness: Zoom's reputation stems from its user-friendly interface, contributing to its widespread adoption. Just like this, entrepreneurs should prioritize the user experience. They should strive to make their products or services as intuitive and easy to use as possible.
  3. Establish a distinctive brand identity: The company has crafted a recognizable brand identity through elements such as its logo, tagline, and brand colors. Entrepreneurs should strive to create a strong brand identity that resonates with their target audience and sets their brand apart from its competitors.
  4. Adaptability and agility: It effectively scaled its operations during the COVID-19 pandemic to meet the surge in demand. Similarly, entrepreneurs should be prepared to adapt and adjust their business strategies in response to evolving market conditions.
  5. Customer satisfaction as a priority: Zoom places significant importance on customer satisfaction, exemplified by its 24/7 customer support and frequent updates based on user feedback. Entrepreneurs should prioritize customer satisfaction and actively seek feedback to enhance their products or services.


What is Zoom?

Zoom is an innovative video conferencing platform, offering remote connectivity and communication capabilities for multiple users. This software emerged in 2011 and has become increasingly prominent among virtual events and remote work enthusiasts. 

The app is equipped with several advanced features like virtual backgrounds, recording, whiteboarding, and screen sharing. It serves varied purposes like conducting business meetings, remote classes, webinars, and even social hangouts. 

It has transformed the landscape of communication by providing global access to individuals, aiding collaboration and making life easier.

What are the different Zoom tiers available?

There are four different tiers available. They are:

  1. Zoom Basic: Zoom Basic is the most popular free pricing tier of the platform. It allows unlimited one-on-one meetings but limits videoconferencing with more than three participants to 40 minutes, although you can start another meeting if needed. If you intend to use Zoom occasionally for conversations with friends or family, you can refer to our general overview of Zoom's basic features.
  2. Zoom Pro: It is suitable for those working with a small team or regularly conducting extended video calls. In addition to extending the group meeting duration to 24 hours, this tier enables hosts to create recurring meeting IDs, store recorded meetings in the cloud, and access advanced usage reports.
  3. Zoom Business: This is a pricing plan tailored for small to midsize companies, requiring a minimum of 10 hosts. In return, it provides company branding on all invites, dedicated customer support, and additional features such as auto-generated transcription.
  4. Zoom Enterprise: This tier is designed for large businesses and necessitates a minimum of 100 hosts to sign up. This tier offers numerous benefits, including unlimited cloud storage, a dedicated customer success manager, and the capacity to host up to 500 people in a single call.

How does Zoom work?

Zoom provides users with the ability to create and join virtual meeting rooms where they can communicate using video and audio. Additional features include screen sharing, file sharing, and text chat within the meeting group or in private with other participants.

  1. Setting up a meeting: It can be done instantly or scheduled for a specific time. This generates a Meeting ID, password, and URL for the meeting, which can be shared with the desired participants. Zoom now has default password settings, requiring participants to enter a password manually when joining a meeting, but they don't need to enter the password if they click on the meeting URL.
  2. Video and audio options: These options are available when joining a Zoom meeting, giving users a choice to enable or disable their video. Participants can see other participants if they have their cameras enabled. 
  3. The Share Screen function: Allows users to share their screen with others in the meeting by clicking on the Share Screen icon on the control panel. The meeting host can control access to this feature, allowing all users, specific users, or restricting it to the host only.
  4. The Chat function: Enables users to interact through text during the meeting, with group chat available for everyone and private chat for specific participants. 

What apps and services does Zoom integrate with?

Zoom integrates with a variety of apps and services including: 

  • Google Drive
  • Dropbox
  • Microsoft OneDrive 
  • Salesforce 
  • Hubspot 
  • Slack 
  • Trello 
  • Asana 
  • Zapier 
  • Canvas

Does Zoom have a mobile app?

Yes, Zoom has a mobile app available for both iOS and Android devices. The app can be downloaded from the App Store for iOS devices and from the Google Play Store for Android devices.

How secure is Zoom?

Zoom has had several security issues in the past, including concerns around uninvited guests joining meetings (known as Zoom bombing) and data privacy concerns. However, the company has since taken steps to address these issues by implementing stronger encryption, adding additional security features (such as waiting rooms to screen attendees), and improving its privacy policy. 

Despite these efforts, there is still some level of risk associated with using Zoom, as with any online communication platform. Users need to follow best practices such as utilizing strong passwords, keeping software up-to-date, and avoiding public Wi-Fi.

How much does Zoom cost?

The cost of using Zoom depends on the plan you choose. Zoom offers a range of plans, including a free plan with limited features and paid plans with more advanced features. The paid plans start at $149.90 per year for the Pro plan, which includes features such as unlimited group meetings and cloud recording. The Business and Enterprise plans offer more advanced features and support for larger organizations at higher costs.

Does Zoom offer any features to help with accessibility?

Zoom provides a range of accessibility features specifically designed to assist individuals with disabilities. Here are some of them in detail:

  1. Closed captioning: Zoom offers an automatic closed captioning feature that can be activated to display text captions during a meeting.
  2. Screen reader support: Zoom is compatible with popular screen readers such as VoiceOver and JAWS, enabling users to access its functionalities through audio-based assistance.
  3. Keyboard accessibility: Zoom can be entirely navigated using a keyboard, ensuring accessibility for individuals who may encounter difficulties operating a mouse or similar pointing device.
  4. High contrast mode: Zoom provides a high contrast mode option, enhancing the visibility of the interface for individuals with visual impairments.

Does Zoom have any features specifically for business use?

Yes, Zoom has a number of features that are specifically useful for businesses. These include:

  1. Large meeting capacity: Zoom can support up to 1,000 participants in a single virtual meeting, making it an ideal choice for businesses with multiple teams and stakeholders.
  2. Virtual backgrounds: Zoom allows users to choose from a library of virtual backgrounds or upload their own, making it possible to project a professional image even when working from home.
  3. Recording and playback: Zoom offers the ability to record meetings, which can be saved and shared with participants at a later date.
  4. Screen sharing: Zoom allows users to effortlessly share their screen with other participants during a meeting. This functionality greatly simplifies collaboration on projects and facilitates the seamless presentation of information.
  5. Chat and messaging: Zoom provides a convenient and integrated chat and messaging feature that enables real-time communication among meeting participants. This feature promotes effective interaction, allowing attendees to exchange messages and engage in discussions during the meeting.

Is Zoom available in China?

Zoom has officially announced that the zoom.us website is now accessible in China alongside zoom.com. Consequently, individuals in China can now initiate and participate in Zoom Meetings and Zoom Video Webinars through the Zoom.us website. The data belonging to local users in China will be stored in Zoom data centers situated within China, and these users will also need to provide a valid mobile phone number to utilize Zoom.


With a wide variety of features and plans and worldwide acceptance, Zoom has become a go-to choice for individuals and businesses from all walks of life. As we look forward to the future of digital communication, it's exciting to see how Zoom will continue to play a significant role in shaping how we connect and interact in our professional and personal lives.

Mastering digital communication is a challenge for many of us, but it’s an important area of life to master. That’s especially true for business owners, who not only have to manage their own communication but also their company’s.

If Zoom’s brand story inspires you to build a successful business of your own, you’re in the right place.

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