Weekly email campaigns are an effective way to engage with your customers. But what's the best way to structure these emails to keep your subscribers' attention? Here’s how you can make sure that your weekly emails stand out.
Make Them Personal
Instead of sending generic, impersonal emails, make them as personal as possible. Include personalized greetings (it’s best if you have their first name). This means using your email software to insert an automatic code which will dynamically pull in the person’s first name. So instead of saying “Hi there”, you can address them with “Hi John”.
Another thing that’s important is your signature. Make your emails come from an actual person! Go ahead and make this person up if you're not comfortable being the face of your brand. If you’re taking this route, make sure the avatar you choose for this makes sense for your target customer.
Also, make it even more personal by adding a photo of this person (or you) with the signature at the bottom. Make sure all email campaigns come from this person, and customers will begin to know, like and trust you as a brand.
Keep Them Consistent
Creating regularity is essential for keeping customers engaged over time. Set up a schedule for when you will send out new campaigns. By doing this, your subscribers will always know when to expect something new from you. I like to choose a specific day (or days) of the week to send emails.
Test out a few different days (weekends vs. weekdays) to find out which one gets the best engagement. This will keep them coming back for more and build loyalty in the long run.
Use a Template
Designing an email template to use for all your weekly emails will save you tons of time and effort. You can quickly create or edit content while still maintaining brand consistency.
Utilizing a specific template also makes it easier to track performance metrics. Feel free to personalize a template already available through your email marketing system. There are usually plenty available that will work for your brand. If you're super creative, don't be afraid to design your own.
Add Photos and Videos
Images and videos are great ways to make your emails stand out. They draw people’s attention more than plain text alone. Including graphics related to your message can also increase engagement rates.
Make sure to optimize the size of your photos to ensure that they are loading quickly on various devices. I usually recommend a width of no more than 600px to ensure your photos load. Feel free to play around with the length of your photos, but try to keep the file size less than 1MB.
Some of your subscribers may have images disabled, so make sure to include enticing Alt text. This may get them to open your images, which is the experience you ultimately want.
Add Calls To Action
Every email should include a call to action (CTA) to entice subscribers to click. You can use CTAs such as “Sign Up Now”, “Learn More”, or “Get the Deal”. Avoid being pushy, and keep it simple.
Make sure that the CTA matches the overall tone of the message, and don’t include too many. In most cases, all your email needs is one link within the text and another on a button. Don’t overwhelm your audience!
One last thought on engagement is to ask your readers to reply back to you. This is a great way to help you land in their inbox. It also allows you to further engage with your audience on a more personal level.
Sending engaging email campaigns is not only attainable, it’s essential in today’s world. With a bit of planning and structure, you will soon be sending emails that your subscribers want to open! With the right steps, they’ll soon know, like and trust you enough to buy your products.
Take action today and implement these strategies to build a million-dollar brand through engaging weekly email campaigns. By personalizing your emails, using consistent scheduling, and leveraging templates, you'll establish a strong connection with your audience.
Enhance your emails with compelling visuals and strategically placed calls to action, enticing subscribers to click and convert.
Remember, building trust and loyalty takes time, but with dedication and these proven techniques, you'll be on your way to creating a thriving business that resonates with customers and drives success. Seize the opportunity to stand out and make your mark in the competitive business landscape.
Does it work? Does Dr. Zigler know what she’s talking about? You bet she does. She and her husband, Dr. Travis Zigler, used this strategy to build a multimillion dollar brand. You can listen in as she and Travis share the lessons they learned building and selling their brand.
We’re on a mission to make one million new millionaires by 2028. We’d love YOU to be one of them, just like the Ziglers.
That’s why we made this FREE course that will help you build a million-dollar brand of your own. Join us now and let’s get started!
About Dr. Jenna Zigler
Dr. Jenna Zigler is an optometrist turned entrepreneur, and is the co-founder of Eye Love. She is a logistics and systems expert and is knowledgeable in project management, overseas shipping, working with suppliers, content writing, and building a business that requires little to no work. Eye Love was acquired in 2021, which has freed her up to help others build their businesses. She’s currently the lead email copywriter for Profitable Pineapple Ads.
She and her husband, Travis, also started the Eye Believe Foundation, which provides no-cost eye care to those in need as well as scholarships for optometry students interested in mission work. Jenna travels 2-3 times per year to give eye exams overseas, and she looks forward to focusing more on the mission of the foundation in the future.
Previously, Jenna owned and operated two optometry practices, which were sold in 2017 to focus on Eye Love. Outside of work, she enjoys running, traveling to Jamaica, exploring new restaurants and places, and playing with her 2 young sons.