Katlyn Samifua is a woman on a mission. She's the founder of Snacks By Nature, a brand that's all about bringing families together and getting them out into nature. With her high-protein, low-sugar Mighty Morsels, Katlyn is helping parents fuel their kids' adventures way better than a run through a drive-through or a faux-healthy, sugar-filled snack bar.
But it's not just about snacks for Katlyn. No, she's got a bigger vision in mind. Snacks By Nature is just the beginning of what she hopes will become a family optimization brand. Say that five times fast!
As a member of the Capitalism Incubator, Katlyn's following the 12 Months to $1 Million process like it’s a textbook. That’s why her journey started with Avatar interviews. No, not the blue people from the movie. Avatar interviews are when you talk to your ideal customers to figure out what they really want. And boy, did they tell her! Parents wanted healthier snacks with high protein and less fillers. So that's exactly what Katlyn gave them.
Introducing Mighty Morsels
This is the ultimate snack for your little ones! Packed with all the good stuff they need to power through their busy days, these bites are a game-changer.
Made in the USA with only the cleanest, most natural ingredients, Mighty Morsels are 100% gluten-free and boast quality protein that will help your child feel fuller for longer. With low sugar and low carbs, you can rest easy knowing your kids are snacking on something that won't give them a sugar crash later on.
These bites are fiber-rich, too, to help support healthy digestion. Plus, the brand uses only safe packaging materials that won't harm your child or the environment. With Mighty Morsels, your child can enjoy a snack that's both healthy and delicious.
But It's Not Just about the Snacks
Katlyn is all about building an audience organically. She's got a Facebook community, a TikTok presence (yes, her 15 year-old is a little mortified), a podcast called Parenting On Purpose, and a YouTube channel called The Perfect Blend. And let's not forget about her pre-launch strategy! This woman knows how to build buzz.
One of the things that really stands out about Katlyn is her willingness to learn. She's invested in three different courses for building her brand, but it was the Capitalism Incubator that really spoke to her. She says:
“The Capitalism Incubator, bar none, is the most valuable business community I have been a part of. I used to be a serious athlete. I know the value of playing at the highest level possible. The mentorship and accountability in the incubator are exactly what I need to build a truly scalable brand, not just launch a few products. Compared to the other courses I have participated in, Cap Inc has the most serious students who are dedicated to changing the trajectory of their lives; those are the people I want to surround myself with.”
Katlyn says Ryan's book was a game-changer for her, and she devoured it in just four days. She joined the Incubator the following week, and the rest is history in the making.
What Is Katlyn Doing?
Building a traffic triangle, developing relationships with like-minded people in the health and parenting space, and taking the advice of the coaches to fail fast.
At the heart of it all, Katlyn just wants to be present for her family. She's a mom to a three-year-old son and a 15-year-old daughter. BTW, that teen has a head for business! She’s an integral part of the vision for the brand. Katlyn knows that time flies by all too quickly. That's why she's so passionate about building a brand that helps families make the most of every moment.
Katlyn Samifua is a force to be reckoned with. She's a mom, an interior designer, and now, a brand founder. She's got a vision for the future, and she's not afraid to put in the work to make it a reality.
If you're feeling lost or stuck in your own entrepreneurial journey, take a page out of Katlyn's book. Start by identifying your ideal customers and figuring out what they really want. Then, build a product or service that solves their problems.
Here at CapHQ, we’re rooting hard for Katlyn. Our prediction: this thing blows up and makes her one of our newest millionaires faster than a pre-teen going from thinking their parents are cool to being sure they’ll die from parental embarrassment.
Your Turn Now
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Remember, greatness awaits those who take action. Get ready to unlock the secrets to building a million-dollar brand and create a life of freedom and fulfillment. Claim your playbook now and join the ranks of successful entrepreneurs who have transformed their dreams into reality.