Here at TurnKey Product Management, we are always on the leading edge of e-commerce technology and optimization. While AI has become nearly ubiquitous across industries, many Amazon sellers have yet to tap into its immense potential.
In this comprehensive guide, we will explore how AI can benefit your Amazon business by analyzing your competitors quickly, which specific AI tools to leverage, and actionable strategies to implement today.
How AI Can Assist Your Amazon Efforts
As an online seller, your greatest assets are time and creative thinking. With endless tasks vying for your attention daily, the opportunity cost of manual work piles up. Simultaneously, generating the next big product idea or marketing concept through strictly human means can prove challenging.
This is where AI comes in.
AI capabilities can automate lower-value administrative work, freeing up your schedule for high-impact initiatives. These tools can also provide unique perspectives and outside-the-box suggestions to spark innovation.
Here are just some of the use cases where AI can assist your efforts:
When used properly as a productivity multiplier, AI technology can pay dividends across your entire Amazon operation.
Top AI Tools to Consider
With new AI solutions launching constantly, the key is identifying established platforms with proven track records. Here are three top options that can start driving value for your business today, we use all of these for different tasks at TurnKey:
ChatGPT by OpenAI:
As the viral sensation taking the world by storm, ChatGPT represents the cutting edge of conversational AI. While incredibly versatile across applications, highlights include:
Bard by Google:
As Google's official entry into the AI assistant space, Bard integrates tightly with their market-leading search capabilities. This makes Bard uniquely suited for:
Claude by Anthropic:
Know the AI’s Limitations
While revolutionary in many applications, current AI does have limitations. Be wary of the following:
AI should be used as your assistant not as a replacement for things like writing, designing, or research. Think of it as a way for you to get a head start on the task in front of you.
AI and Competitor Analysis
At TurnKey we believe one of the most immediate applications of AI is accelerating competitor analysis across Amazon listings, reviews, and other assets.
To get started, we recommend analyzing your category first with AI. For this example, let’s pretend we are selling a new dog toy. To gain insight into the category as a whole we would suggest asking questions like the following:
The idea for this is to start gathering data, more than likely you guys have a good understanding of these items but more times than not AI is going to think of a few items that you didn’t. The great news is the answers are limitless you can continue to prompt as you gather more information.
Once you have information on your category, you can move on to something more specific like sales copy insights, to do this we recommend the following steps:
Step 1: Pick your top three to five competitors
Step 2: Copy the title, bullet points, and product description (if this is available)
Step 3: Open up one of the AI options we mentioned and submit it using the below prompt:
Step 4: Continue to paste in each competitor one by one and note down what you find
After you have gained information about your competitor’s sales copy, we recommend diving deeper into their reviews. Our team at TurnKey finds this to be one of the more tedious tasks so it helps to use AI to sift through all of the reviews.
Here are the steps to follow:
Step 1: Go to your competitor listing, using the Helium10 chrome extension click on review insight, it will look like this (image to the right)
Step 2: Download the Reviews CSV from Helium 10 and copy it
Step 3: Open up one of the AI options we mentioned and submit it using the below prompt:
Step 4: Continue to paste in each competitor one by one and note down what you find
Once you have a good understanding of the sales copy and the reviews the final step would be to complete an analysis of your competitor's images, here are the steps to complete this:
Step 1: Go to your competitor listing and screenshot their infographics (note Bard cannot review images with people in them)
Step 2: Upload the image into Bard and ask the following:
Step 3: Ask follow-up questions based on the response or questions you have
To get the best results our team at TurnKey recommends you always provide context - Supply as much background as possible on your product, brand, and goals when prompting AI, in the examples we provided above the goal was to show the process but we want you to always try to provide context to your prompts, here is an example:
Sample Prompt #1 with very little context
Sample Prompt #2 with more context
As this guide has reinforced, AI is no longer a buzzword but a legitimate way to gain advantages against your competition starting now. As a company, TurnKey continues to look for ways to use AI as a helpful tool for sellers and we look forward to sharing that with you all soon!
Be among the first wave of Amazon entrepreneurs to put these tools into practice across research, content, and automation. Most importantly, view AI as a starting point to improvise upon rather than an endpoint. With human guidance, inspiration, and iteration, this technology offers seemingly limitless possibilities.
About TurnKey Product Management
Jeff and Jenna Lieber from TurnKey Product Management provided this article. TurnKey is an Amazon consulting company that sells over 8-figures in revenue for its clients each year. Whether you're just starting or are an Amazon expert, TurnKey can help take your sales to the next level. Visit TurnKey's website for free resources and training on how to scale to 8+ figures on Amazon. Plus, you can contact TurnKey there to help scale your business.
