Today's guest is Justin Cooke, co-founder of Empire Flippers, a marketplace for buyers and sellers of operating online businesses.

Online businesses, from simple informational pages creating revenue with Google ads, to more sophisticated platforms selling physical products through Amazon, have hit the radar screen for investors.

From small investors looking to buy a job running an established web business, to website flippers who create value by massively increasing traffic and conversions, to private equity funds looking for new asset classes with strong yields, many people are now looking at existing online businesses as the next great investment category. Here's Justin Cooke to explain why.

online businesses, capitalism, empire flippers

It's clear from my interview that online businesses are not passive investments. There's going to be effort involved for any investor, unless Justin gets his fund off the ground, and that will be a game changer. We'll wait and see what happens.

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