As one of the most famous and successful winning contestants on the American singing competition TV series American Idol, Carrie Underwood continues to make her mark. Although she won the fourth season of the popular competition way back in 2005, she has become one of the most prominent recording artists in the music industry today. 

Have you always wanted to learn more about how eight-time Grammy winner Carrie Underwood makes and spends her money? In this guide, we'll explore Oklahoma native Carrie Underwood's net worth, career, awards, and extensive charity work. So dive in to get the details. 

Carrie Underwood Net Worth$140 million
Age: 39
Date of Birth:March 10, 1983
Birthplace:Muskogee, OK
Height:5 ft 3 in (160 cm)
Source of Wealth:Singer, Songwriter, Fashion Designer, Actress, and Author
Best-Known For: Winning contestant on season four of American Idol

Who is Carrie Underwood?

Carrie Underwood is an American country singer, songwriter, fashion designer, actress, and author. She got her big break by winning the American singing competition television series American Idol in 2005. Born and raised in Oklahoma, Carrie is among the most successful contestants ever to appear on American Idol. Immediately after winning the competition, her debut album, Some Hearts (2005), became the best-selling solo female debut album in country music history. From that album alone, Carrie won three Grammy Awards, including Best New Artist. 

Since her debut album, she has kept her momentum going. Her second studio album, Carnival Ride (2007), gave her one of the biggest opening weeks in history and won her two additional Grammy Awards. Carrie’s third album, Play On (2009), had one of the biggest single-week upward movements on the Hot 100. And the hits and awards kept coming with her following five albums. 

In addition to a successful singing and touring career, Carrie made her feature film debut in Soul Surfer in 2011. In 2015, she launched a fitness apparel line, CALIA. She became a published author when she released the self-help book Find Your Path: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life in 2020. 

What is Carrie Underwood's net worth?

Carrie Underwood’s net worth is an estimated $140 million

How does Carrie Underwood make her money?

Let’s take a closer look at how Carrie Underwood has created her impressive net worth since coming onto the scene in 2005 on American Idol.

1. Singing and Touring

A significant chunk of Carrie’s earnings have come from her wildly successful albums and often sold-out tours. She ranks as a top-selling artist with 70 million records sold worldwide. All nine of her albums have been certified platinum. 

Carrie Underwood’s tours have also been big money-makers for the country music star. She reportedly makes at least $500,000 per concert. Her Cry Pretty Tour (2019) made an estimated $50 million

2. Product Endorsements

Carrie’s rapid journey to fame meant she had brands and companies at her doorstep ready to pay her for product endorsements. Her lucrative endorsement deals have included:

  • Target
  • Skechers
  • Nintendo
  • Hershey’s
  • Almay
  • OPI
  • Vitamin Water
  • Pedigree 
  • Olay

Carrie released her fitness clothing line CALIA by Carrie Underwood in 2014 at Dick’s Sporting Goods. While she exited the brand in 2021, it continues to be a popular line for the sporting goods franchise. Carrie also has her own fitness app, fit52

3. Acting Career

Although she hasn’t had an extensive acting career, there’s no doubt her acting and television appearances have contributed to Carrie Underwood’s net worth. Her first role was a guest appearance on the CBS sitcom How I Met Your Mother in 2010. She followed that up with her film debut in the movie Soul Surfer in 2011. In 2013, she played Maria von Trapp in NBC’s The Sound of Music Live! 

In 2020, Carrie joined husband, Mike Fisher, a retired professional hockey player, to star in a digital short film reality series: Mike and Carrie: God & Country. The four-episode series features personal stories, anecdotes, and insights from Mike and Carrie. 

Carrie stepped away from being the host of the Country Music Association (CMA) Awards in 2019 after hosting the show with country singer Brad Paisley since 2008. 

Most recently, Carrie was the first artist to perform at the brand-new Resorts World Theatre, where her Las Vegas residency REFLECTION took off with sold-out runs from December 2021 to Spring 2022. She is continuing the residency in 2023. 

4. Book Deal

In 2020, Carrie released her instant New York Times bestseller, Find Your Path: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life. The book also reached number one on Amazon. Carrie launched her fitness app, fit52, the same week she released the book.

5. NFL 

Carrie is currently in her tenth season as a performer and theme-song singer for the National Football League’s Sunday Night Football. She makes a reported $1 million each week, so approximately $18 million each NFL season. 


What is Carrie Underwood's net worth?

Carrie Underwood’s net worth is an estimated $140 million.

How did Carrie Underwood become famous?

Carrie Underwood rose from obscurity in Oklahoma to fame by winning the fourth season of the hit singing competition American Idol

How much money did Carrie Underwood make from her debut album?

Carrie Underwood’s debut album, Some Hearts (2005), became platinum certified in the U.S. and sold 9 million copies, generating over $10 million in revenue. 

What brands does Carrie Underwood endorse?

Over the years, Carrie has signed contracts with some of the biggest global brands, such as Target, Olay, Nintendo, Skechers, Hershey’s, Almay, and Dick’s Sporting Goods. 

What awards has Carrie Underwood won?

As the most awarded country artist of all time, Carrie has been the recipient of many awards, including:

  • 8 Grammy Awards
  • 12 Billboard Music Awards
  • 16 Academy of Country Music Awards
  • 17 American Music Awards
  • 9 Country Music Association Awards
  • 7 Teen Choice Awards
  • 10 BMI Awards
  • Harmony Award
  • Country Radio Broadcasters’ Artist Humanitarian Award

In 2008, Carrie was inducted into the Grand Ole Opry. Fellow Oklahoman and country music star Garth Brooks inducted Carrie into the 91st class of the Oklahoma Hall of Fame in 2018.

How did Carrie Underwood get involved in hockey?

Carrie Underwood's involvement in hockey came when she married her husband and NHL superstar Mike Fisher in 2010. They have two children, Isaiah and Jacob. 

How has Carrie Underwood's acting career progressed?

In 2010, she guest-starred on an episode of How I Met Your Mother, and in 2011, she made her film debut in Soul Surfer. In 2013, she played Maria von Trapp in NBC's The Sound of Music Live!

What is Carrie Underwood's real estate portfolio worth?

Carrie and husband Mike Fisher built an 11-acre mansion near Ottawa, Canada, later listing it for $2.2 million and selling in 2014. Before the marriage, Carrie had purchased a 7,000-square-foot home in Brentwood, TN, which she sold in 2020 for $1.41 million. The Underwood-Fisher family currently resides in a 300-acre home in Franklin, Tennessee. 

What charities does Carrie Underwood support?

Carrie founded the C.A.T.S. Foundation in 2009 to help with general causes, needs, and services in her hometown area of Checotah, OK, to directly impact the community.

Other charities she supports include:

  • PETA
  • The Humane Society of the United States
  • United Service Organization
  • St. Jude’s Children’s Research Hospital
  • The Salvation Army
  • United Way 
  • Habitat for Humanity
  • Dave Thomas Foundation for Adoption


Carrie Underwood is an excellent example of how taking risks and leveraging savvy entrepreneurship can lead to meaningful wealth creation. Through hard work, dedication, and an entrepreneurial mindset, Carrie has achieved an impressive net worth and financial freedom.  

From putting herself out there to audition for American Idol to launching a clothing line, she knows how to take advantage of crucial opportunities to grow her wealth and build the life she desires for her family. 

If you want to earn the kind of wealth that Carrie Underwood has achieved so you can use your income to make the world a better place like she has, is here to help. We are on a mission to create one million millionaires by 2028, and we'd love for you to be one of them.

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