She is a highly successful television personality, musician, and entrepreneur with a huge fan base. Explore Chanel West Coast's net worth, biography, career, investments, social media presence, and more!

Hosting one of the most popular shows on MTV raised Chanel West Coast to unfathomable fame. Her incredible beauty and unleashed sense of humor made her an instant superstar. And as other Hollywood stars fizzled out after a few years, Chanel kept her fire burning. She diversified and transformed her name into a multimillion-dollar brand, proving that anyone can achieve greatness with the right mindset and a whole bunch of grit.

Chanel West Coast Net Worth:$3 million
Real Name:Chelsea Chanel Dudley
Date of Birth:September 1, 1988
Birthplace:Los Angeles, CA, USA
Height:5 ft 2 in (1.57 m)
Source of Wealth: TV Personality, Rapper, Singer, Model
Best-Known For:Co-Host of MTV's Ridiculousness

Who Is Chanel West Coast?

On September 1, 1988, Jamie Dudley and Penny Porsche welcomed their daughter, Chelsea Chanel Dudley, into the world. But Chanel West Coast's parents were anything but typical. Jamie was a DJ, and Penny was a former adult film star. Her parents separated when Chanel was still a baby. Her dad moved to New York City, and her mom stayed in North Hollywood.

Whenever Chanel visited her father in NYC, he took her to nightclubs. She watched him perform as a DJ and became enamored with all types of music, especially rap. Young Chanel also took music and dance lessons. And at the age of 14, she wrote her first rap.

Music quickly became Chanel's passion. "I always wrote poems when I was a little girl, and I loved hip-hop music. I kind of just started writing poems over beats, and that's when I started rapping," she recalled.

As a teenager, Chanel's life was anything but typical. She started smoking marijuana, and her mom even cultivated it. This lifestyle made it difficult for Chanel to fit in with other kids. After only two years, she dropped out of high school and finished her education through homeschooling.

After graduating, Chanel looked for work. Listening to Tupac inspired her to become a rapper. But starting a music career wasn't an easy path, and she put her dreams on the back burner.

A life-changing encounter

Shortly after Chanel turned 20, a friend introduced her to Rob Dyrdek. He was a professional skateboarder who became a famous television personality. When Rob first met Chanel, he was a producer for many popular MTV shows. He hired her to be his receptionist.

The job opened many doors for Chanel. She made her MTV debut on The Hard Times of RJ Berger. Eventually, Dyrdek cast Chanel as his co-host for Ridiculousness. Viewers loved her dazzling smile, bubbly personality, and sense of humor. The show made Chanel West Coast an overnight celebrity.

Although Chanel loved being on television, she still yearned to become a musician. Shortly after joining MTV, she connected with many big names in rap and hip-hop. She released her first single, which was well-received. She's gone on to record two mixtapes and one solo album.

Today, Chanel is a television star, rapper, singer, model, brand owner, and successful entrepreneur.

What Is Chanel West Coast's Net Worth?

Chanel West Coast's net worth is estimated at $3 million. And she's only 34 years old!

How Did Chanel West Coast Grow Her Net Worth?

Some people assume Chanel got rich solely because of her beauty. But that's not entirely true. She's also an incredibly savvy businesswoman with a highly diversified portfolio and expansive career. But how does Chanel West Coast make money? Let's explore her career, brands, and investments:

She built a successful television career.

In 2011, Chanel first became a household name as the co-host of Ridiculousness. The show is one of MTV's longest-running programs, with 30 seasons and counting. She earns about $142,050 per episode.

Chanel was also a frequent guest on Rob Dyrdek's Fantasy Factory and The Hard Times of RJ Berger.

Chanel West Coast released hit albums.

Singing and rapping have always been Chanel's passions. Working at MTV helped her connect with big names in the music industry. In 2009, she released her first hit single, Melting Like Ice Cream.

Chanel soon caught the attention of Lil Wayne. The rapper signed her to his record label, Young Money Entertainment, in 2012. Under his guidance, Chanel released two mixtapes, Now You Know and WAVES. Since signing, she's collaborated with many well-known artists and celebrities, including Snoop Dogg, Robin Thicke, and B-Real.

She profits from fashion endorsements.

Chanel West Coast is a head-turner on the red carpet. Fashion designers pay her top dollar to model their clothing at events. She's often photographed wearing Versace, Dolce & Gabbana, and Christian Louboutin.

During the Jurassic World Dominion LA premiere, Chanel wore jewel-studded Christian Louboutin sandals. She told her Instagram followers, "I felt like if dinosaurs wore heels, this would be the vibe."

Chanel maintains active social media profiles.

Chanel is highly active on social media—and for a good reason. Brand sponsorships on the platforms make up a large portion of Chanel's income. And she's very popular online. Her Chanel West Coast Instagram account alone reaches over 3.6 million followers. You can also find her on:

Chanel West Coast uploads to her YouTube channel.

Chanel has a semi-active YouTube channel and posts new videos about once a month. According to Social Blade, her channel earns up to $15.5K annually (not counting sponsorships).

She invests in luxury real estate.

The television personality purchased a $1.6 million mansion in Hollywood Dell. The modest 2,600-square-foot property features a private balcony and custom pool.

Chanel West Coast sells physical products.

A fashion fanatic, Chanel has launched two clothing brands. In 2009, she opened Valleywood. It featured t-shirts and sweatshirts that fans could dress up or down, depending on their accessories. The brand closed after 11 years. In 2021, Chanel launched her second clothing company, LOL Cartel.

An avid supporter of legal marijuana, Chanel opened a cannabis brand, Coasty. And she remains involved in every aspect of the company, from licensing to testing. As she reiterates, "I don't want to put out anything that's not quality with my name on it."

Lessons from Chanel West Coast

How did Chanel rise to fame and become filthy rich? She followed this tried-and-true formula:

She never gave up.

Chanel could have thrown in the towel after dropping out of high school. But instead, she homeschooled herself and graduated on time. She used that same tenacity to try new things, from acting to making music.

She made connections.

Networking is one of the best ways to build your brand. Chanel connected with celebrities and musicians she met through MTV. These connections led to a contract with a major record label—a dream come true for Chanel.

She took smart risks.

Even the wealthiest entrepreneurs fail. But they still take the risk and try. Chanel's first fashion brand closed its doors, but that didn't stop her from launching another clothing company.

She diversified.

Chanel made a ridiculous amount of money from Ridiculousness. But she still desired more. Instead of putting all her eggs in one basket, she diversified her income. Music albums, sponsorships, and even a cannabis-inspired brand help pad her bank account.


Eager to learn even more about Chanel? We answer everything you want to know below:

What is Chanel West Coast salary?

Not one to brag about her bank account, Chanel doesn't make her salary public. But she does earn about $142,500 for each episode of Ridiculousness—not too shabby for a show that's been on the air for 30 seasons!

How much is Chanel West Coast worth?

She has an estimated net worth of $3 million!

How did Chanel West Coast get rich?

Chanel started her career as a television personality. The job brought her wealth and fame. She's used her notoriety to launch two clothing brands, start a cannabis-related company, become a recording artist, and attract corporate sponsorships.

How did Rob Dyrdek and Chanel West Coast meet?

According to the Chanel West Coast wiki page, she met Rob Dyrdek through a mutual friend. Rob saw potential and hired her as his receptionist. She was only 20 at the time. Eventually, Rob offered Chanel a chance to appear on-screen with him. And the rest is MTV history.  

How much does Rob Dyrdek make?

Rob Dyrdek net worth is $100 million! He makes about $140,000 per episode of Ridiculousness. Other sources of wealth include skateboard sponsorships, acting, and video games. He is also the founder of Dyrdek Machine, a business incubator.

Who is Dom Fenison?

Dom Fenison is Chanel's boyfriend. He's an LA-based model signed to DT Model Management.

Before meeting Dom, Chanel also dated Liam Horne and Solo Lucci.

Who is Chanel West having a baby with?

On November 2, 2022, Chanel and Dom Fenison welcomed their first child. The couple named their daughter Bowie Breeze Fenison. "I'm just really excited about this next journey in my life. It's probably my scariest journey yet. But sometimes, the scary roads lead to the best endings," she said during an interview with E! News.


Despite an atypical upbringing, Chanel West Coast still followed her dreams and became a successful television personality, rapper, fashion model, and brand owner. She built connections to help jump start her career. And she continues adding more projects to her resumé, increasing her $3 million net worth along the way.

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