If you've ever wondered how to make some bucks using social media, this guide is for you. As a freelancer, taking on the role of managing various social media accounts can be extremely rewarding and lucrative. 

This post teaches you what it takes to become an effective and successful social media manager.  Learn developing skills necessary to set yourself up in the business world and understand pricing structures. 

After this discussion, you will have greater insight into turning your passion for creating content into profit.

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What Is Social Media Management?

Social media management entails creating, programming, and scheduling content across social media platforms to grow and engage an audience. This includes forming a content strategy, monitoring online reputation, and community building. Therefore it is a form of digital marketing strategy that can help a business grow.

It also involves curating relevant content from other sources to share through your channels. By leveraging all aspects of social media management, businesses can maximize their reach and increase engagement with potential customers. 

Why Is Social Media Management Beneficial?

There are numerous benefits to utilizing social media management services. Let's look at some of them:

Increased awareness of the brand

Businesses can use platforms like Twitter, Facebook, and Instagram to interact with a larger audience. The more engaging and valuable content a business shares on social media, the more likely it is to get noticed and establish a loyal customer base.

Increased awareness of the brand also means more opportunities for businesses to improve their products or services based on customer feedback and preferences. 

Effective social media management may aid businesses in establishing a strong brand identity, gaining trust, and developing closer relationships with their clients.

Social media management is invaluable for growing and connecting with your client's audience. It’s important to post consistently high-quality content on their socials.

Improved brand image 

In the world of business, having a positive brand image is crucial. It differentiates you from your competitors and attracts customers to your brand. And with social media management, improving your brand image has always been challenging.

By consistently creating and sharing high-quality content, responding to customer feedback, and showcasing your client’s brand's unique personality, you can help them build a loyal following and position them as a thought leader in their industry.

Social media lets you control your client’s brand narrative and shape public perception. So, if a brand wants a lasting impression in today's crowded market, investing in social media management is a no-brainer.

Increased customer loyalty 

For businesses, retaining customers is as important as acquiring new ones. By maintaining an active social media presence, businesses can foster ongoing relationships with their existing customers.

Regular engagement and content sharing remind customers of the brand, and they become more invested in its products or services. Customers who feel heard and valued on social media will likely remain loyal to the business.

This kind of customer loyalty is priceless and can lead to more sales, favorable reviews, and recommendations.

Improved search engine rankings 

Any effective internet marketing approach must incorporate search engine optimization. Businesses can enhance their online visibility and increase organic website traffic by optimizing their content for search engines.

While there’s no direct, provable link between social media marketing and high search engine rankings, there are “social signals” Google pays attention to. Managing social media can prove to be an excellent strategy to boost your SEO. By regularly creating high-quality content and engaging with customers, businesses can increase their website visibility, raise their SERPs (search engine results pages) positions, and drive more targeted traffic.

Increased website traffic 

Building your clients’ social media profiles is a smart approach to enhancing website traffic. You may increase your clients’ website exposure and attract more people by producing material with links back to their sites. 

Engaging with followers on social media may also aid in relationship development and creating a feeling of community for your clients’ brands. When customers feel connected to the brand in this way, they're much more likely to click through to the website and become paying customers.

Increased social media engagement

There are a few more important things in social media management. When customers engage with your clients’ posts, it's a sign that they're interested in what they say and are likely to become loyal customers.

Social media management can help businesses increase engagement by creating content that appeals to their target audience, responding to customer feedback, and sharing content that encourages interaction.

Ability to reach a targeted audience 

Social media management can also be a cost-effective way to reach a targeted audience. Businesses may pinpoint and target their ideal clients via social media, study user behavior, and monitor customer involvement. 

This helps them optimize content for higher engagement rates and reach more people likely to purchase their products or services. Additionally, businesses can leverage the power of influencers to reach a large audience and boost their online presence.

Increased brand awareness 

Consistent content sharing and customer interaction on social media can help businesses raise brand awareness. By actively managing social media accounts, businesses increase brand recognition and influence public perception.

Regularly sharing relevant content and engaging with customers is a successful method to remain top-of-mind for your clients’ target audiences. Doing this consistently helps businesses differentiate themselves from their competitors and become the go-to in their industry.

What are the Various Ways to Make Money Doing Social Media Management?

You can pursue several strategies as a freelancer looking to make money doing social media management, including:

Partner with brands to manage their social media accounts

Working with brands to manage their social media accounts often involves:

  • Creating and implementing a content strategy
  • Setting up accounts on various social media platforms
  • Monitoring account activity and engagement
  • Responding to customer inquiries and feedback
  • Analyzing the performance of campaigns
  • Managing influencers 

Create social media marketing strategies

Social media marketing strategists are responsible for researching, creating, and executing successful campaigns to engage audiences. This includes crafting content, choosing the right platforms, and tracking performance.

Manage social media accounts

Social media account managers are responsible for overseeing the day-to-day management of an account. This often involves creating content, responding to customer inquiries and feedback, and tracking performance metrics.

Create content for the social media accounts

Creative content creators are responsible for developing engaging content to share across social media platforms. This often entails writing posts, designing graphics, producing or promoting videos and podcasts, and more.

Create engaging posts

Any effective social media plan must include engagement. You can help businesses do this by crafting posts encouraging customers to interact with the brand and share their thoughts and opinions.

Run contests and giveaways

Running contests and giving away freebies on social media can be an ideal strategy to drive engagement. You can help businesses create campaigns to entice their target audience and build customer relationships.

Boost posts with paid advertising

Paid advertising effectively reaches a broader audience and engages more people with your clients’ content. As a freelancer, your part of this process may include creating and managing campaigns, monitoring results, and optimizing paid ads for better performance.

Analyze social media data

Finally, you can use data analytics tools to measure and track the performance of various social media accounts. This requires analyzing the data, creating reports, and making recommendations for improvement.

Overall, freelance social media management is a great way to earn money while helping businesses reach their goals on social networks. With the right strategies in place, any freelancer can find success.

How to Establish a Social Media Management Company

Setting up a successful social media management business requires careful planning and preparation.

Here are the steps you can follow:

Step #1: Set up your business

Setting up your business will involve deciding on an official business name, registering for necessary licenses and permits, opening a bank account, and setting up an accounting system.

Step #2: Build a portfolio

You'll need to create a portfolio of your work to showcase to potential clients. This will involve creating social media campaigns, designing visuals and graphics, and writing compelling content for different platforms.

Step #3: Price your services

Once you have a portfolio of work ready, you'll need to decide on your services and pricing. You might start by finding out the going rate for similar services from other freelancers, and creating packages that offer value for money.

Step #4: Put yourself out there

You'll also need to start networking and putting yourself out there to find potential clients. This can involve contacting businesses directly, attending networking events, joining social media groups and forums, and more.

Step #5: Work independently

One of the cool sides of working as a freelancer is that you're in control. You decide when and where you work, how much you charge for services, and which clients you accept.

Step #6: Get organized

Once you start to work with more clients, you'll need to get organized. Create systems to track all your tasks, clients, deadlines, and payments. This will help keep everything running smoothly.

Step #7: Apply for Social Media Manager positions

Consider applying for social media manager positions if you want more long-term work. Companies often look for experienced professionals with content creation and marketing backgrounds to work as managers.

Step #8: Join groups and forums

Joining groups and forums related to your industry can be an ideal way to find potential clients and make connections. This is also a chance to exhibit your abilities and demonstrate your knowledge of the field.

Step #9: Look for freelance social manager jobs online

Many websites offer freelance opportunities for social media managers, including freelancer websites, job boards, etc. Browse these websites to find the right fit for you and your skill set.

Step #10: Take advantage of free resources available to designers

Designers have many free tools and resources, such as templates, graphics, fonts, etc. Use these tools to create unique visuals for your campaigns and stand out.

Step #11: Work on your skill set 

Finally, it's essential to keep learning and developing your skills. Try attending seminars or webinars, reading industry blogs, or expanding your knowledge with online courses.

Adhering to these guidelines can launch a profitable social media management firm. You can design extensive campaigns for firms and aid them in achieving their objectives with effort and commitment.


What skills must I have to work as a freelance social media manager?

Excellent communication and organizational skills are crucial for becoming a successful freelance social media manager. Also, you should be familiar with the various social media channels, have an eye for design, and know marketing principles.

What platforms are available to start freelancing in social media management?

Many websites offer opportunities for freelance social media managers. These include freelance websites like Upwork.com and social media groups like Social Media Manager Jobs, among others. You can also contact businesses directly to provide your services.

How do I create a successful portfolio as a freelance social media manager?

To create a compelling portfolio for potential clients, you should showcase your best work and demonstrate an understanding of the industry. Include examples of campaigns you've worked on, metrics and analytics you've collected, and any other relevant experience. 

As a newbie, you can start with your own social media pages. Once they grow, put them in your portfolio.

What type of data should I track as a freelance social media manager?

You should keep track of crucial information, including impressions, engagement rates, website traffic from campaigns, conversions, and ROI. You can assess the effectiveness of your efforts using this information and improve them for better outcomes.

What strategies can I use to boost my clients’ social media engagement?

You can use many strategies to boost your clients’ social media engagement, such as creating engaging content, using visuals and videos, running contests and giveaways, responding to comments quickly, and encouraging user-generated content.

How do I find the best clients for my freelance social media management services?

You can find potential clients through networking, attending industry events, joining groups or forums related to your field, applying for positions online, looking for freelance opportunities on websites like Upwork and Fiverr, and cold-emailing companies.

What are some ways to market myself as a freelance social media manager?

There are various strategies to sell yourself as a freelance social media manager in the current digital environment. You can create a website and blog, optimize your profile on networking sites, use email marketing campaigns, write guest posts for popular blogs in the industry, and participate in online forums.

What benefits and drawbacks come with working as a freelance social media manager?

The pros of being a freelance social media manager are the flexibility to work with multiple clients and companies, freedom over your schedule, and the potential to earn more income.

On the other hand, some cons include variable revenue levels, dealing with demanding clients or projects, and needing to find new clients regularly.

How do I set up an effective pricing structure for my freelance social media management services?

When creating your pricing structure, consider the potential impact it can make for your clients, the project size, complexity of the tasks involved, desired outcome, and timeline. Including volume discounts in your considerations might be beneficial, or creating packages to make it easier for clients to understand what they're getting for their money.

What advice do you have for independent social media managers looking to keep organized?

To maintain focus on your projects and clients, create a system for tracking proposals, deadlines, and invoices. You should also set clear expectations with clients and update them regularly.

Utilize project management applications like Asana or Trello to stay organized. Finally, take the time to plan for upcoming projects so you can start each one with confidence.


To succeed as a social media manager, you need an effective strategy, the right tools and skills, and the determination to implement what you have learned. Utilize this guide as the first step towards success in this increasingly popular career.

One more hidden benefit of getting really good at social media management is that you’ll learn how to build an audience - the single most important asset any business can create. If you know how to do this for clients, you can also do it for yourself if you want to build a brand of your own.

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