JoJo Siwa’s net worth is in the millions. But how did the American singer, actress, and dancer rise to fame and build her wealth?

You probably remember JoJo for her vibrant personality and stints in shows like Dance Moms. While she entered the entertainment industry with her dancing skills, she has also achieved great success as an actress and entrepreneur.

In this article, we walk you through the American sensation’s income sources and her journey to becoming a millionaire.

Plus, find out how we can coach you to build your net worth FREE.

What is JoJo Siwa’s Net Worth?

JoJo Siwa’s net worth is an estimated $20 million.

JoJo Siwa’s Net Worth$20 million
Date of BirthMay 19, 2003
Age19 years
Gender Female
Height5’ 9” (1.74m)
Place of BirthOmaha, Nebraska
ProfessionDancer, Actress, Singer, Model, and Entrepreneur 

JoJo started as a dancer. But she quickly jumped into a music career and then into entrepreneurship.

Let’s talk about JoJo Siwa and her income sources.

Who is JoJo Siwa?

Joelle Joanie Siwa is an American dancer, singer, model, actress, and entrepreneur.

She was born on May 19, 2003, in Omaha, Nebraska, to Dr. Tom Siwa and Jessalynn Siwa. JoJo also has an older brother, Jayden.

She started her career earlier than most of us at age 10. In 2013, JoJo contested in the second season Abby’s Ultimate Dance Competition.

Following this, Abby Lee Miller herself recruited JoJo to her dance team on Dance Moms in 2014.

What are the Sources of JoJo Siwa’s Wealth?

JoJo’s $20 million wealth comes from multiple sources. Here are JoJo’s most prominent income sources:

Television Shows and Appearances

JoJo started her journey with two dance shows: Abby’s Ultimate Dance Competition and Dance Moms.

JoJo expectedly earned $2,000 per episode during seasons 5 and 6 of Dance Moms, according to information from Heavy.

JoJo has also monetized her acting skills with the following shows:

She re-appeared in a dance TV show in 2021. JoJo contested in Dancing With the Stars and became the first contestant to pair up with a same-sex dance partner.

Soon after, JoJo also appeared as a judge on So You Think You Can Dance.

The unstoppable JoJo partnered with her mom Jessalynn in 2021 for her own reality dancing competition called Siwa’s Dance Pop Revolution.

The mother-daughter duo formed XOMGPOP! through the competition.

The group brings JoJo a decent amount of revenue — JoJo shares the group’s videos on YouTube, which gets JoJo hundreds of thousands of views. XOMGPOP! released its first album Party Like a POP STAR in 2023.

According to Deadline, JoJo is all set to star in a horror-thriller movie All My Friends Are Dead.

Music Career

JoJo’s music career is far less glamorous than her acting career and businesses, but it still rakes in a good amount of money.

In 2016, JoJo released her debut song, “Boomerang.” She also released a few other singles like:

One of JoJo’s biggest successes in music was her North American D.R.E.A.M. Tour, which earned the young superstar a mind-boggling $27 million.

JoJo’s music videos get millions of views on her YouTube channel, where she also posts daily vlogs.

She currently has over 12 million subscribers and over 970 million views on her “Boomerang” video.

JoJo Bows

Bow ribbons are a major source of income for JoJo. She had sold over 80 million bow ribbons by 2021, and while she only makes a fraction of the $400 million of bow sales, that’s still a lot of cash in JoJo’s bank.

Clothing Line and Accessories

Nickelodeon has a licensing deal with JoJo to sell branded merchandise including clothing, sneakers, and a JoJo Siwa action doll.

Her merchandise is also available on various online stores, including Amazon and Walmart.

JoJo also has a deal with JCPenney, where she earns money from products, including bedroom decor, apparel, and accessories.

Business Partnerships

In addition to JoJo’s deals with Nickelodeon, she also has deals with Pure Imagination Studios and Meta.

JoJo and her mother Jessalynn signed a contract with Pure Imagination Studios to execute films and television projects.

Their first will be based on XOMGPOP! The animated children’s series will feature the group touring the universe in a magical tour bus.

JoJo has a similar deal with Meta for hosting a hybrid docuseries called JoJo Goes.

The web series features her and her celebrity friends going on adventures she always wanted to experience but never had the chance to.

Jessalynn and her mother will serve as executive producers for JoJo Goes.


What is JoJo Siwa’s net worth?

JoJo Siwa’s net worth is an estimated $20 million.

How did JoJo Siwa’s career start?

JoJo Siwa started her career as a contestant on Abby’s Ultimate Dance Competition. She quickly became popular and participated in more dance shows. She also started her music career soon after.

What is the source of JoJo Siwa’s net worth?

Here are JoJo Siwa’s sources of net worth:

  • Reality dance competitions
  • Television shows
  • Acting in movies and TV shows
  • Merchandise sales
  • Business partnerships with Nickelodeon, JCPenney, Pure Imagination Studios, and Meta

What role does JoJo Siwa’s YouTube channel play in her success?

JoJo Siwa uses its YouTube audience as a way to distribute her content as well as generate an additional income source.

She has over 12 million subscribers on her YouTube channel, which means she earns a sizable income from YouTube.

When she formed XOMGPOP!, YouTube was the primary channel she used to popularize the group’s work.

Moreover, some of her videos have millions of views, generating a decent amount of ad revenue for JoJo.


JoJo has proved how age is never a barrier to success. Not only has JoJo succeeded in multiple careers, but she has also diversified her income sources.

That’s not pure luck. JoJo has worked consistently to build her career and net worth over the past decade.

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