Keeping up with celebrity sisters became the norm for Kendall Jenner. But instead of living in their shadows, this young socialite turned her name into a multimillionaire-dollar empire. From top modeling gigs to endorsement deals to launching her own brands, Kendall put her famous name to good use. And she did it all before she could legally drive a car.

Today, Kendall Jenner's net worth is estimated at $60 million. And her story reveals that a familial jumpstart can propel anyone to tremendous success and unbelievable wealth.

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Kendall Jenner Net Worth:$60 million
Real Name:Kendall Nicole Jenner
Date of Birth:November 3, 1995
Birthplace:Los Angeles, California, USA
Height:5 ft 10 in (1.78 m)
Source of Wealth:Model, TV Personality, Influencer, Brand Owner
Best-Known For:Keeping Up With The Kardashians

Who is Kendall Jenner?

Kendall Jenner made her grand entrance into an already famous family on November 3, 1995. Her mom is Kris Kardashian, an affluent socialite and cutthroat "momager." Her father is Caitlyn Jenner (formerly Bruce Jenner), an Olympic champion. As a blended family, Kendall also has a plethora of brothers and sisters. They include:

  • Younger sister Kylie Jenner
  • Khloé, Kim, and Kourtney Kardashian: half-sisters on her mom's side
  • Robert Kardashian: half-brother on her mom's side
  • Burt and Cassandra Jenner: half-brother and half-sister from her father's first marriage
  • Brandon and Brody Jenner: half-brothers from her father's second marriage

Kendall grew up in the lap of luxury. Her parents were wealthy and eager to expand their bank accounts further. When Kendall was only 11, she appeared on her family's new reality series, Keeping Up With The Kardashians. And in 2013, she shared a Teen Choice Award for Favorite Female Reality Star with her sisters.

Keeping Up With the Modeling Gigs

Always hoping to become a fashion model, Kendall got her first chance to walk the runway professionally when she was 14. Her popularity skyrocketed. Kendall landed countless shows with huge designers, including Chanel, Dolce & Gabbana, Givenchy, and Marc Jacobs. Fashion magazines regularly featured the up-and-coming model.

In 2015 and 2016, Kendall Jenner won a Teen Choice Award for Favorite Model. And Forbes named her the highest-paid model worldwide for both 2017 and 2018.

How much did the young model make? Kendall Jenner's estimated salary was $22 million.

Keeping Up With the Drama

Having a famous family also had its drawbacks. Avoiding the spotlight was nearly impossible for Kendall Jenner. And she witnessed her older sisters deal with their share of rumors, backlash, and drama.

While Kendall somehow grew up unscathed by fame, she did tumble into a few high-profile controversies. A 2017 campaign with Pepsi led to accusations of social tone-deafness. And after launching 818 Tequila in 2021, fans accused her of cultural appropriation. But these situations were tiny compared to the drama surrounding other members of her family. Fans often called Kendall the least-problematic person in the Kardashian-Jenner family.  

What is Kendall Jenner's net worth?

Kendall used her beauty and brains to capitalize on her distinguished name. When she was 14, she became a model, walking the runway in New York, Milan, and Paris fashion weeks. And modeling gigs have been in abundance ever since. She now has the highest net worth for a model.

So what's Kendall Jenner's net worth? The model-turned-businesswoman has an estimated net worth of $60 million.

What are the sources of Kendall Jenner's income?

Kendall doesn't have to keep up with big sis Kim to pay her bills. Here's how she grew her multimillion-dollar empire:

1. Endorsement Deals

Kendall rakes in millions thanks to brand deals, including a $5 million controversial campaign with Pepsi that many considered tone-deaf.

In the two-and-a-half-minute advertisement, Kendall Jenner joins an active protest and tries to diffuse the situation by handing a police officer a can of Pepsi. Although meant to uplift, viewers saw the ad as a mockery. On the heels of police brutality against Blacks, the commercial missed the mark.

In response to the backlash, Kendall said, "Like, I feel really bad that anyone was ever offended. I feel really bad that this was taken such a wrong way." Pepsi pulled the campaign.

But that doesn't mean her other deals turned sour. Some of Kendall's other high-paying—and well-received—endorsements include:

  • Calvin Klein
  • Moon
  • Proactiv
  • Fendi

2. Fashion Lines

Kendall's clothing company, Kendall + Kylie, brings in 7-figure revenues annually. Fans can purchase the line at PacSun, Amazon, and other online retailers.

3. Products

Kendall and Kylie Jenner launched an app called Kendall + Kylie (no shock here!) in 2017. But the fun didn't last forever. The sisters pulled the app in 2022.

4. Social Media Profiles

Kendall Jenner's Instagram profile reaches over 276 million followers. She earns over $250,000 per sponsored post.

5. Reality Show

Being born into a famous family meant also being featured on their hit reality show. Kendall first appeared on Keeping Up With The Kardashians when she was only 11. She makes around $8.3 million per season.

Here's a tax expert who grew his own impressive net worth.

6. Beauty Campaigns

Kendall's stunning good looks and perfect skin make her the ideal choice for beauty campaigns. She has been the face:

  • Moon
  • Kylie Cosmetics
  • Michale Kors
  • Fromawell Beauty

7. Fashion Shows

Fashion designers write big checks to have Kendall Jenner walk their runways. According to Forbes, Kendall was the "World's Highest Paid Supermodel" in 2017. She remained one of the highest-paid models in 2019.

Forbes also recognized this Oracle leader’s impressive net worth.

How much does Kendall Jenner make modeling? Her beauty brings in about $22.5 million per year from modeling gigs alone.

8. Business Ventures

Kendall owns 818 Tequila, a small-batch liquor brand. In the company's first seven months, it shipped 136,000 cases!

Keeping Up with Kendall Jenner FAQs

These hot facts will help you keep up with this famous Kardashian-Jenner:

How much is Kendall Jenner's net worth?

Just how much is the net worth of Kendall Jenner? This model and TV personality has a net worth of $60 million!

Check out Kendall's net worth history:

  • Kendall Jenner net worth 2022: $50 million
  • Kendall Jenner net worth 2021: $45 million
  • Kendall Jenner net worth 2020: $40 million
  • Kendall Jenner net worth 2019: $30 million

But Kendall's net worth is pocket change compared to Kylie Jenner's net worth. As of 2023, Kylie Jenner has a net worth of $750 million!

What are some of Kendall Jenner's endorsements and collaborations?

Endorsements make up a large percentage—if not most—of Kendall Jenner's income. Her brand deals include Pepsi, Fendi, Calvin Klein, Proactiv, and Moon. She has also collaborated with Kylie Cosmetics to release a curated collection of pressed powders, cheek products, and lip glosses.

What is Kendall Jenner's most successful business venture?

Despite a controversial start, 818 Tequila is Kendall's most lucrative venture. The brand shipped over 1.5 million bottles within its first year.

Does Kendall Jenner have any other business endeavors?

The model also owns a clothing company with her sister called Kendall + Kylie. The brand launched in 2012.

How has the pandemic impacted Kendall Jenner's net worth?

The pandemic didn't slow down Kendall Jenner. In the years following, her net worth has grown by over $20 million!

This high-achieving entrepreneur is on a mission to put everyone into space!

What happened with Kendall Jenner's controversial tequila campaign?

In May 2021, Kendall launched 818 Tequila. But her marketing campaign received instant backlash. The Instagram campaign featured photos of Kendall sipping the tequila on an agave farm in Jalisco, Mexico. Many accused her of appropriating Mexican culture.

In the photos, Kendall wore a cotton shirt, jeans, and a cowboy hat while riding a horse. Since she's American, people felt she was using Mexican stereotypes to make money. And grammar errors in the Spanish copy further angered consumers.

How did Kendall respond? She took the silent approach. Instead of defending herself, the brand owner turned off comments on the Instagram post, never addressing the backlash.

How did Kendall Jenner become famous?

Kendall Jenner became a household name thanks to her family's reality television series, Keeping Up With The Kardashians. She used her fame to jumpstart a successful modeling career. She has since landed on Harper’s BAZAAR and Vogue covers, appeared in print editions of Variety, and walked the runway for Victoria's Secret, Marc Jacobs, and Fendi.

What is the story behind Kendall Jenner's rise to stardom?

Nepotism played a considerable role in Kendall's success. She rode her famous family's coattails to land modeling gigs with top agencies and well-known designers. Of course, her tall stature and gorgeous looks also played in her favor.

What is the most expensive item in Kendall Jenner's real estate portfolio?

Kendall Jenner has a robust real estate portfolio. Her priciest purchase is a Spanish-style villa in Beverly Hills. She bought the home from Charlie Sheen for $8.6 million.

But Kendall doesn't collect properties for fun. Instead, she flips them! As she told Architectural Digest, "When I walk into a house, my wheels just start turning. I'm always like, I could do this, or I could do that. As a model, I still don’t have much say in anything creative, really. That has brought me to wanting to start this journey of house flipping."

What other celebrities have had a similar net worth as Kendall Jenner?

Celebrities within her own family have similar net worths! Kourtney Kardashian's net worth is $65 million, and Khloé Kardashian's net worth is $60 million.

This entrepreneur pulled himself up by the bootstraps to grow a $50 million net worth.


Kendall Jenner was born into wealth. But instead of living off her parent's bank accounts forever, she decided to capitalize on her famous name. She's now one of the highest-paid runway models, a sought-after influencer, and a shrewd businesswoman. And she amassed her own $60 million fortune in the process.

And even if you weren't born into the Kardashian clan, you can become incredibly wealthy. At, we offer the tools and guidance to help you build a 7-figure business and bring meaningful change in the world.

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