PewDiePie is one of Youtube’s most influential personalities and a widely recognized online content maker. He is known for his comedic skit, gamer video coverages, memes, and having the highest fanbase on YouTube for several years. The article below showcases PewDiePie’s net worth, rise to fame, and sources of income that have made him famous.

Plus, find out how we can help YOU build a million dollar brand in about a year... absolutely FREE.

What is PewDiePie’s net worth?

As a popular YouTuber and game enthusiast, PewDiePie has amassed an estimated $40 million net worth.

Who is PewDiePie?

PewDiePie, or Pewds, is a famous video content creator and is most recognized for his massive following on the YouTube platform. His real name is Felix Arvid Ulf Kjellberg, and he was born to Ulf Christian and Lotta Kristine Kjellberg in Gothenburg, Sweden, on October 29, 1989. He has an older sister, Fanny Kjellberg. PewDiePie was an avid gamer in his childhood and carried this hobby into his adulthood, later forming the basis for his YouTube channel.

Pewds completed Göteborgs Högre Samskola High school in 2008 and attended the Chalmers University of Technology, from which he dropped out in 2011. He took an interest in Photoshop and engaged in competitions to sell his art to make income and provide for himself. PewDiePie also sought sponsorships as his parents had stopped supporting him after leaving school. His endeavors led him to make some money for a computer to create content videos on YouTube.

The media sensation launched his channel PewDiePie in 2010, focusing on gaming releases and commentaries. PewDiePie expanded his coverage to video logs (Vlogs) and increased his viewership. By 2013, he had a following of 5 million subscribers, which grew to 10 million in the same year and earned him a Guinness World Record for a YouTuber with the most followers. Despite a few controversial videos that ended some of his endorsements, PewDiePie still garnered 111 million supporters. Currently, his channel is the seventh most followed YouTube account and the second most subscribed individual page. He is married to Marzia Kjellberg, a businesswoman, and former YouTuber.

What factors determine how wealthy YouTubers can be?

YouTubers like PewDiePie make significant revenue through several means, such as

Number of Followers on Social Media

The followers on social media platforms influence content makers' verification and the monetization of their content. PewDiePie has over 21.7 million followers on Instagram and 111 million on YouTube boosting his earnings.

Amount of Earnings from Commercial Deals

PewDiePie earns over $13 million from exclusive dealings with YouTube and brand sponsors such as NordVPN, G Fuel, Jellysmack, and Lootcrate.

Income from Products Sold on Websites

The entrepreneur owns merchandise comprising t-shirts, hoodies, video games, and a book release that earned over $40 million in revenue.

Earnings from Paid Subscriptions

Pewds owned a YouTube Red channel that released the Scare PewDiePie live horror series and contributed to his earning from his overall video content.

YouTube Revenues

The media star makes an estimated income of $16 million from his viewership and content advertising.

Fan Engagements

PewDiePie has a massive fanbase due to how he engages his audience, especially during gameplay sessions. Such activities made his YouTube account the most followed channel on the platform for a long time.

Offers for Appearances

Due to increased popularity, PewDiePie has appeared in music videos, several YouTube Channels, reality shows, and television series like South Park.

Profits from Merchandise Sales

Besides his online content, PewDiePie reportedly makes over $6 million from his clothing line and video game releases.

Social Media Followers

With a record of being the first individual to have 100 million subscribers, PewDiePie’s social media fanbase is teeming with new members added daily.

 Other Sources of Income

PewDiePie makes additional earnings from his fashion store Tsuki and video games title, which include:


How much is PewDiePie’s net worth?

PewDiePie has a value of an estimated $40 million net worth.

How did PewDiePie become wealthy?

The media icon’s wealth comes from his YouTube channel content, merchandise, video games, and sponsorships.

What are some of PewDiePie’s sources of income?

PewDiePie makes his earnings from:

What is the estimated value of PewDiePie’s subscriber base?

The YouTube celebrity has an estimated value of $16 million per year from his 111 million followers and 28 billion views on YouTube. 

How many subscribers does PewDiePie have?

The famous YouTuber has over 111 million subscribers on his channel.

How has PewDiePie’s popularity increased over time?

PewDiePie’s fame has increased due to his game playthroughs and commentary videos on YouTube, Vlogs, music, and video game production.

What awards has PewDiePie won?

PewDiePie has received: 

  • Starcount Social Awards for Most Popular Social Show and Sweden Social Star Award in 2013
  • 5th Shorty Award for #Gaming in 2013
  • Teen Choice Awards
    • Web Star: Gaming in 2014
    • Choice Web Star: Male in 2015
    • Choice Gamer in 2019
  • Streamy Award for Best Gaming Channel, Show, or Series in 2015
  • Golden Joystick Awards for Gaming Personality in 2014 and 2015
  • YouTube Creator Awards
    • Ruby Creator in 2016
    • Diamond Creator in 2016
    • Red Diamond Creator in 2019

He also set a Guinness Book of World Records in 2013 for having the most subscribers on a YouTube channel. 

What collaborations has PewDiePie done?

He has collaborated with: 

  • The former online platform, Machinima, Inc.
  • The Disney-owned digital network Maker Studios
  • Clutchchairz, a gamer chair franchise
  • YouTube 
  • His wife, Marzia Bisognin, on Tsuki
  • Music artists
    • Party in Backyard
    • Roomie
    • Boyinaband
    • The Gregory Brothers
  • G Fuel energy drink production line
  • Jellysmack, a content creation company
  • The gamer gear company Razer
  • Ghost Keyboards for gamers

What are some of PewDiePie’s other money-making endeavors?

The iconic Youtuber has ventured into video games, music video appearances, a book titled This Book Loves You, fan engagements, and endorsements by brands like G Fuel, Lootcrate, and NordVPN.

Are there any other ways to estimate PewDiePie’s net worth?

PewDiePie’s value predominantly comes from his YouTube content and clothing merch. Other sources used to assess his net worth include endorsement deals, video games, and book sales.


PewDiePie’s success as a world-leading YouTuber is evidence of a well-nurtured passion and intentional actions taken to achieve acclaim. His story shows that it is possible to turn a hobby into an entrepreneurial avenue and create substantial wealth.

If you’re inspired to follow in his footsteps and become a gaming sensation, we probably can’t help much. (Though the team here does enjoy a round of WWE now and then!) That’s just not our expertise.

But if PewDiePie inspires you to use your talents and passions to become a millionaire? Well, that’s where we come in. We coach entrepreneurs to build businesses that make the world a better place - and that make you very wealthy in the process.

In fact, we’re on a mission to make one million new millionaires by 2028. We’d love you to be one of them!

If you’re ready to get started on your road to $1 million, the very first step is requesting your FREE million dollar brand playbook. Let's go!