Screws, nuts, and bolts? They’ve got them in spades. But there are two things car enthusiasts never have enough of… 10mm wrenches (where do they go???) and more money for more projects.
Sam Webster probably can’t help with the first one - but he’s on a mission to help with the second. As the founder of the Webster Auto Collective, Sam is making deals with FLAPS (friendly local auto parts stores), insurance companies, and all kinds of automotive brands that have all the goodies gear heads crave. He’s doing it all to give his club’s members access to discounts they couldn’t get on their own, like, up to 40% on the parts and services they’re already buying.
For Sam, even though he’s always been a car guy, things got really serious when he bought a wrecked Toyota Tacoma in a salvage auction. Where most would see a hopeless jumble of metal, he saw an off-road desert racing vehicle in the making. He’d already built a handful of cars by then, so he was up for the challenge.
Sam documented his project on Instagram and YouTube and very quickly built an audience of over 50K followers. Even other YouTube channels have done videos about him and his projects - he’s kind of a big deal in the car world.
But like most successful YouTubers, Sam soon realized the only obvious option for monetization was affiliate marketing. If you’ve ever wondered why all these YouTubers end up hawking blue blockers, that’s why. Wanting to get out of his day job and turn his passion into a real business, Sam joined the Capitalism Incubator.
Like all Incubator students, he learned how to really zero in on his person. Unlike AAA, a car club that serves everyone who drives, Sam had someone particular in mind. He’s serving people just like him who want help building custom cars.
Unlike most Incubator students, Sam’s not building a physical products brand… yet. He’s building an audience he could easily launch a physical product brand to later. And he will, later. But for now, he’s launched his car club to help solve their number one pain point - having more projects than funds for building them.
Zero manufacturing costs. Zero time spent on product development. Zero inventory. Almost pure profit. His customers buy a monthly membership that can easily pay for itself. Plus, they can earn referral commissions when they bring new club members into the fold.
Along the way, Sam has connected with lots of other car enthusiasts who’ve built audiences. He’ll work with them to help them promote the club, providing everything from sales scripts to customized marketing funnels and training on Instagram and YouTube. He recognized that while these guys are great at building audiences, not many of them are also good at the monetization end. More money means more capacity for building cars.
Money’s not the only challenge car nuts face. Know-how is right up there, too. Schools don’t typically offer auto shop any more. It’s not so easy to learn how to do stuff like bodywork, welding, wiring, and wrenching. Sam aims to solve that problem, too, by creating a members portal that features step-by-step guides on how to change brakes, tighten lug nuts, and more.
But there’s even more. Inspired by his high school’s Keys for Success program that gave good students an opportunity to win a car, Sam plans to sponsor talented young builders and fund their projects so they can build projects that take them to the next level in this hobby.
While Sam’s proud of crossing the milestone of 50K followers across various social media platforms, he also counts his appearance on November’s Pitch Week as a huge accomplishment. It’s like the Mt. Everest of entrepreneurship.
“It was really scary because I’m not a great public speaker, but I’m really proud that I did it. Pitch Week helped me make two months of progress in three weeks of preparation. It was a dream come true… a dream I didn’t know I wanted until it was put in front of me,” he says.
Pitching poured rocket fuel on Sam’s progress. The clarity he gained from presenting Webster Auto Collective to real investors made it easy for him to make huge strides in his business. He’s got his prelaunch page live and has his email sequences ready to go.
For now, Sam’s still working his job in the oil and gas industry. It’s a good job - it’s just that it doesn’t feed his soul. His passion is building cars… and building this club to serve others just like him. Because there are almost no costs involved in building his club, it’s almost all profit.
Once he’s filled the club with members, he’ll look at creating physical products for them. They’re already buying parts, tools, and accessories. Because of the relationship he’ll have with them, they’ll definitely want to buy what he creates specifically for them.
“Ready, fire, aim. Just take messy action towards what you want to do. The path is not straight. It’s going to be a windy road. The more action you take, the more things fall into place and the more luck you’ll have. Just take action and set your fear aside for as long as you can. Become friends with that fear and keep moving forward,” is Sam’s best advice for you.
Like many entrepreneurs, Sam was once skeptical that his idea could even work. Now he believes in the process. After all, now he’s seen others do it, too. Plus, he’s following the model perfectly - build (or borrow) an audience of people on a journey then create solutions for their biggest problems. This is the way.
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