On this week’s episode of the Freedom Fast Lane podcast, Ryan brings on guest Khierstyn Ross to discuss crowdfunding and its role in jump starting a business. As a former student of the Freedom Fast Lane Brand Builder Bootcamp, Ross is an entrepreneurial success story.
Ross’ first crowdfunding campaign was a learning experience. As she outlines in the full podcast, Ross didn’t know much about running a fund drive campaign upon the launch of her first kickstarter. However, she regrouped, outlined her mistakes, and relaunched after three months.
In just 42 days, she raised $600,000 for her campaign. Since the wild success of that crowdfunding campaign, Ross has continued to help raise money for startups via crowdfunding. To date, she has helped raise over $1.5 million via crowdfunding.
According to Ross, physical products do best. However, events can do well too. The product should be a prototype or in the very late stages of development upon the launch of a crowdfunding campaign.
It’s best to work with design shops in order to speed up the process when the crowdfunding goals are met. The best part about crowdfunding is that they’re not a “one-time” campaign. Businesses frequently use them time and time again for the release of new products and the extension of their brand.
If you’re just starting your business, utilizing a kickstarter not only provides you with a base of capital resources, but it also generates an audience for your business to thrive on. Once your kickstarter is over, Ross explains, you walk away with email lists that you can continue to hit with new products.
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