Susan Wojcicki is a savvy entrepreneur, investor and one of the wealthiest women in tech. Learn how she went from renting out her garage to pay the mortgage to becoming YouTube's CEO for 9 years.
Here’s everything you want to know about how she made her money, her career at Google, what she invests in, and more.
Plus, find out how we can coach you to increase YOUR net worth… absolutely free.
| Net Worth | $765 million |
| Age: | 54 years old |
| Born: | June 5, 1968 |
| Gender: | Female |
| Height: | 5ft 4in (1.62m) |
| Country of Origin: | United States of America |
| Source of Wealth: | Entrepreneurship |
How much is Susan Wojcicki's net worth?
Susan Wojcicki's estimated net worth is $765 million.
Who is Susan Wojcicki?
Susan Wojcicki is an entrepreneur and a management consultant who served as the CEO of Alphabet's subsidiary, YouTube, from 2014 to February 2023. She currently occupies advisory roles in Alphabet and Google.
Born on July 5, 1968, Susan Wojcicki grew up on the Stanford University campus. Her parents Stanley, a Stanford University professor, and Esther, an educator who mentored renowned names like Steve Jobs and actor James Franco, had three girls of which she was the eldest. In 1990, Susan graduated from history and literature at Harvard University. She later earned her MS degree in economics at the University of California, Santa Cruz in 1993. She went on to gain an MBA from the UCLA Anderson School of Management in 1998.
Wojcicki later married Dennis Troper, in August 1998. The couple bought a $600,000 four-bedroom 2000-square-foot house. Wojcicki rented out the garage to Larry Page and Sergey Brin, two Stanford students, at $1,700 per month. The duo were working on Google, their search engine company.
Susan Wojcicki's Journey in Google
Wojcicki joined Google as the 16th employee and first marketing manager. With a shoestring budget, she began Google's marketing department. She later initiated several marketing efforts that significantly increased Google's reach and revenue. She created Google's first logo doodle, to mark holidays and special events.
Wojcicki also launched AdWords and in 2003, she recommended that Google's ad offering should expand beyond only search to websites and blogs across the internet. This formed the foundation of Google AdSense, bringing in over $100 billion in ad revenue in 2018. In 2005, she took over Google Videos, Google's free video-sharing platform. At this time, another free user-generated video-sharing platform, YouTube, was gaining more traction than Google Videos. She convinced Google to buy YouTube which it purchased at $1.65 billion.
In 2010, she became a senior vice president, administering ad products. She later became the CEO of YouTube in 2014. Under her skilful leadership, YouTube grew to over 2 billion users and released a suite of products including:
- YouTube Gaming
- YouTube Music
- YouTube Premium
- YouTube TV
By February 2023, she stepped down from her role as YouTube's CEO. She still serves an advisory role in Alphabet, Google's parent company and Google.
How did Susan make her money?
Susan made a larger percentage of her wealth from her work with Google. She has invested over 25 years in the tech giant. Some sources stated that Susan's monthly salary as YouTube's CEO was about $374,829 in 2022.
Susan invested in tech companies, startups and precious metals. She also served on the board of other companies like HomeAway before resigning to focus on Google.
What are the investments of Susan Wojcicki?
Susan Wojcicki engaged in several technological ventures and online platforms throughout her career. These endeavors significantly contributed to her wealth as an entrepreneur, and they include:
Google Stock
Susan has an outstanding history with Google. She lent her garage to serve as the company’s operation base and served as Google’s marketing manager. Subsequently, she led the online advertisement and Google media sections whose rival was YouTube. Wojcicki was instrumental in purchasing YouTube in 2006 for $1.65 billion and became the content platform’s managing director.
YouTube
While working for Google, Wojcicki brokered the idea to acquire YouTube, which was Google’s media rival at the time. After obtaining the online platform, Susan became the Chief Executive Officer of YouTube in 2014, which she maintained before retiring in 2023.
Gold and Precious Metals IRA
Part of Susan Wojcicki’s income comes from her investment in precious metals, with the Gold Investment Guide of the Metal Resource platform listing her as an investor.
Investment Companies
The wealthy magnate acquired assets in diverse organizations, ranging from medical to technological. These enterprises include
- Perplexity AI engine platform
- The virtual reality medium, Moonhub
- Midi Health online clinic
- Third Love women's underwear clothing line
- Tract multimedia community for children
- The software company, Tesorio
- Getlabs home diagnostic outlet
- Apeel Sciences food preservation establish
- Wheel The World travel agency
- Overture, the assisted reproduction technology organization
- The female healthcare facility, Kindra
- TMRW Life Sciences
Technology Stocks
Wojcicki is a board member of the software and cloud enterprise, Salesforce, joining the company in 2014. She possesses over 100,000 shares in the company worth approximately $20 million.
Crowdfunding Platforms
The former YouTube CEO launched an initiative for crowdfunding by linking YouTube channels to various funding avenues for content producers to receive support for their ventures and creating a “tip” option for creators without product campaigns.
Venture Capital Firms
Wojcicki is an advocate for women in technology and business and invested in the Female Founder Fund to provide support for female entrepreneurs.
FAQs
How much is Susan Wojcicki's net worth?
The wealthy executive's estimated net worth is $765 million.
What is Susan Wojcicki's career history?
Susan worked as a marketer with the Intel Corporation. She was also a management consultant at Bain & Company and R.B. Webber & Company.
She later joined Google as the first marketing manager and developed significant initiatives including AdWords, AdSense, and Google Images. She also advocated the acquisition of YouTube and DoubleClick.
Her significant contributions to developing Google's advertising services earned her a position as senior vice president (advertising and commerce) in 2010. She oversaw company products like DoubleClick, Google Analytics and AdSense.
In February 2014, she became the CEO of YouTube and grew the platform to over 2 billion users. She left her role as YouTube's CEO in February 2023.
What are some of Susan Wojcicki's investments?
Susan Wojcicki has invested in several start-ups including,
- Perplexity AI
- Moonhub
- Midi-Health
- Tract
- Tesorio
- Getlabs
- Apeel Sciences
- Wheel the World
- TMRW Life Sciences
- Kindra
Susan also owns about 100,000 shares worth about $20 million in Salesforce.
Where did Susan Wojcicki go to college?
Susan studied history and literature at Harvard University (MA, 1990). Following this, she read economics at the University of California, Santa Cruz (MS, 1993). She went on to get an MBA from the UCLA Anderson School of Management (MBA, 1998).
What is Susan Wojcicki's role in the tech industry?
Susan's work formed the virtual infrastructure for YouTube's massive user-generated content platform. She was also the brain behind Google's AdWords and AdSense.
Wojcicki has also advocated for the inclusion of more women in the tech space. YouTube's female employment quota rose from 24% to 30% under her leadership. She was ranked No. 41 in Forbes power women 2022 and is an inspiration to many women in tech.
Does Susan Wojcicki have experience in tech acquisitions?
Susan helped Google acquire DoubleClick, an internet advertising provider, and YouTube for $3.1 billion and $1.65 billion respectively
What investments has Susan Wojcicki made in the tech space?
Susan has made several investments in tech brands including businesses like Perplexity AI, Moonhub, Midi-Health, Tesorio, and Salesforce.
What is Susan Wojcicki's involvement in the vacation rental industry?
Susan was a member of HomeAway's (now VRBO's) Board of Directors. It is a vacation rental company that connects property owners to families and vacationers looking for memorable travel experiences. In 2013, she resigned to face her increasing responsibilities at Google.
Takeaway
Susan Wojcicki's success represents endless possibilities for entrepreneurs like you to rise financially and professionally.
If Susan’s story inspires you to build a business that changes the world and that makes you incredibly wealthy, you’re in the right place.
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