Wondering what YouTube vlogger Jeffree Star's net worth is? This guide covers everything from his cosmetics line to his singing career, and we dive deep into his bank account!

A flamboyant lifestyle, shocking personality, and androgynous style made Jeffree Star an internet sensation. But his keen business skills helped him become one of the industry's most respected—and richest—beauty gurus and brand owners. Despite controversy and critique, his legion of fans always has his back. His unstoppable story proves you don't have to fit a pre-designed mold to build an empire. 

Plus, find out how we can help YOU build a million dollar brand... absolutely FREE.

Jeffree Star Net Worth:$200 million
Real Name:Jeffrey Lynn Steininger Jr.
Date of Birth:November 15, 1985
Birthplace:Los Angeles, California, USA
Height:6 ft 1 in (1.85 m)
Source of Wealth:Beauty Guru and Cosmetics Company Mogul
Best-Known For:Jeffree Star Approved Reviews and His Androgynous Style

What is Jeffree Star's net worth?

Jeffree Star's net worth is an estimated $200 million! And he earned every penny on his own, without smudging his lipstick.

How old is Jeffree Star? He’s only 37, so he still has plenty of years to continue expanding his wealth! 

Who is Jeffree Star?

Born Jeffrey Lynn Steininger Jr., Jeffree Star is one of the most-recognized YouTubers in the beauty realm. But his life wasn't always Gucci, Hermes, and Rolls Royces. His father committed suicide when Jeffree was only six. And his mother worked around the clock to pay the bills.

When Jeffree was in fifth grade, he came out as gay. During his high school years, he started wearing his mom's makeup. After graduating, he legally changed his name to Jeffree Star and began his fabulous climb to the top.

The MySpace Years

MySpace was Jeffree's first taste of social media. And he put it to good use. He used the platform to share a personal blog and upload music videos. Each post garnered thousands of comments. By 2006, Jeffree was the most popular unsigned artist on MySpace.

Beauty Killer

In 2009, Jeffree Star released his only studio album, Beauty Killer. Its catchy electronic beats hit number 122 on the Billboard 200 chart. Star's official music video has since surpassed 18 million views on YouTube.

Beauty Guru

After the mild success of Beauty Killer and the collapse of MySpace, Jeffree knew he wanted something bigger and better. And YouTube became his choice platform.

Jeffree began posting vlogs and beauty reviews. His MySpace fans subscribed to his new channel. YouTube also gave Jeffree a way to connect with an even broader base. He shook up the beauty community. From reviewing products in the backseat of a Rolls Royce to applying makeup while smoking marijuana, his channel was anything but typical. A "Jeffree Star Approved" rating became a guaranteed goldmine for makeup companies, and brands would do anything to get noticed by the androgynous star.

Since starting his YouTube channel, Jeffree has gained over $15.9 million subscribers. He has used his fame to launch multiple companies, including Jeffree Star Cosmetics. He has also collaborated with top influencers, the most notable being Shane Dawson. Today, he lives on an 80-acre yak ranch in Wyoming with his eight Pomeranians.

How did Jeffree Star make his money?

Turns out this Beauty Killer is also a killer entrepreneur. Here's how he grew a $200 million net worth:

1. Beauty Influencer

A Jeffree Star Approved product review is one of the most coveted honors in the beauty industry. An undisclosed brand once offered Jeffree $165,000 just to use its product in a video.

2. Jeffree Star Cosmetics

Jeffree Star's makeup company surpasses $100 million in annual revenues. And although he's not a billionaire, rumor has it that Jeffree Star Cosmetics is worth $1.5 billion.

3. YouTube Channel

Jeffree makes millions from YouTube. In 2019, he brought home $17 million from the platform. He was the 4th-highest-paid creator that year!

4. Singing Career

Beauty Killer earned him $24,294. Although not currently making music, he still makes a modest residual income from album sales and music video streaming.

5. Branding Deals

Morphe Cosmetics surpassed $400 million in revenues thanks to its Morphe X Jeffree Star collection. The brand cut ties with Star in 2020.

6. Clothing Line

Whenever Jeffree launches a new product, he also releases matching clothing and merchandise. His line adds about $10 million or more to Jeffree Star's net worth.


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How much money does Jeffree Star have?

Jeffree Star's net worth in 2023 is $200 million. His wealth exploded in 2019 after his now-controversial collaboration with Shane Dawson.

Check out his net worth over the years:

  • Jeffree Star net worth 2022: $184 million
  • Jeffree Star net worth 2021: $175 million
  • Jeffree Star net worth 2020: $163 million
  • Jeffree Star net worth 2019: $150 million
  • Jeffree Star net worth 2018: $50 million

Meet another entrepreneur with a $200 million net worth.

What are Jeffree Star's main sources of income?

Jeffree earns money from multiple sources, but Jeffree Star Cosmetics makes up most of his income, grossing over $100 million annually.

His other income sources are:

  • YouTube videos
  • Brand deals
  • Clothing and merchandise
  • Music

What is Jeffree Star's cosmetics line?

The YouTube guru named his makeup line, Jeffree Star Cosmetics, after himself. The brand carries iconic products, including The Gloss, Velour Lip Scrub, and Magic Star Concealer.

What is Jeffree Star's net worth according to Forbes?

Jeffree Star's net worth on Forbes isn't disclosed. But the business magazine did name him one of the highest-paid YouTube stars in 2020.

What other businesses does Jeffree Star own?

Jeffree Star is what many would consider a serial entrepreneur. In addition to Jeffree Star Cosmetics, he owns:

  • Jeffree Star Skin
  • Jeffree Star Pets
  • Killer Merch
  • Star Lounge
  • Star Yak Ranch

How did Jeffree Star become rich?

Jeffree Star became rich by growing a rabid audience on multiple platforms. He first grew a loyal following by posting his music videos on MySpace. But he achieved unbelievable fame as a makeup reviewer and vlogger on YouTube, where he has over 15.9 million subscribers. In 2014, he used his notoriety and die-hard fan base to launch Jeffree Star Cosmetics. The brand earns well over $100 million each year.

This Oracle creator enjoys a lavish lifestyle.

How has Jeffree Star used social media to increase his net worth?

Jeffree Star is a self-proclaimed queen of social media. Before launching his brands, Jeffree used YouTube, MySpace, and Snapchat to engage with his ever-growing list of followers. His posts and videos get millions of views.

A savvy businessperson, Jeffree relies on social media to announce product launches for Jeffree Star Cosmetics. And it works. On average, he earns about $7.5 million per launch.

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What investments has Jeffree Star made to further build his net worth?

The beauty guru loves to invest in luxury goods and real estate. From designer purses to fast rides to pricey homes, here's a breakdown:

  • Jeffree Star's Birkin collection is worth millions. He owns over 100 Hermès Birkin handbags; the most expensive one is worth $379,200.
  • Flashy cars are part of Jeffree's aesthetic. He owns a fleet of 14 Rolls Royces. Each vehicle is worth about $350,000 or more.
  • When it comes to real estate, he owns both personal and investment properties. In 2021, Jeffree bought his current home, a $1.1 million ranch in Wyoming. Before moving to the country, he sold his Hollywood Hills mansion for $20 million.
  • Known for his ever-changing fashion, Jeffree also invests in high-end clothing. What is Jeffree Star's closet worth? The clothes inside are worth over $7 million!

This entrepreneur used real estate to grow his net worth. 


Jeffree Star broke the mold to become one of the highest-paid YouTube and social media stars ever. And although he's faced his share of criticisms, troll attacks, and pure hate, his mascara never runs. As he says, "Haters are just confused admirers because they can't figure out the reason why everyone loves you."

If you want to become a top beauty YouTuber, Capitalism.com isn't the guru you need. But if you want to build a successful 7-figure business with a rabid customer base—as Jeffree Star did—you are in the right place!

We set a goal to create one million millionaires by 2028, and there's plenty of room to add your name to the list! Be sure to check out all our downloadable tools to get started. This FREE million dollar brand playbook is a great place to start!