Known for chain-smoking joints and dropping explicit rhymes, Snoop Dogg rose to fame as a skilled rapper, business owner, and investor. But his upbringing was anything but glamorous. Gangs, drugs, and murder charges shaped who this star is today. 

Even with the odds stacked against him, Snoop Dogg grew a vast fortune. His story proves that anyone can "drop it like it's hot" to follow their dream and become incredibly rich.

Read on to learn about Snoop Dogg’s net worth and more.

Plus, find out how we can help you build a million dollar brand in about a year... FREE.

Snoop Dogg Net Worth:$165 million
Real Name:Calvin Cordozar Broadus Jr.
Date of Birth:October 20, 1971
Birthplace:Long Beach, California, USA
Height:6 ft 4 in (1.93 m)
Source of Wealth:Rapper, Music Producer, Actor, Entrepreneur
Best-Known For:Gangsta Rap, Doggystyle, and Cannabis Connoisseur

What is Snoop Dogg's net worth?

Rapper Snoop Dogg's net worth for 2023 is an estimated $165 million.

Is he the richest rapper in the world? He's in the top 20. These rappers are worth more than Snoop:

  • Kanye West net worth: $6.6 billion
  • Jay-Z net worth: $1.3 billion
  • Sean Combs net worth: $900 million
  • Dr. Dre net worth: $780 million

Who is Snoop Dogg?

Snoop Dogg entered the world on October 20, 1971. His father left when he was an infant. His mother got remarried to Calvin Cordozar Broadus Sr., who they named Snoop after.

Young Calvin had an uncanny resemblance to Snoopy, the dog from Peanuts. His family started calling him Snoopy, and the nickname stuck.

In middle school, Calvin discovered hip-hop and started writing his raps. Although talented, he got entangled with the wrong crowd and joined the Crips gang as a teen. And he got in trouble with the law more often than not.

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The Rapper's Rap Sheet

In 1990, police arrested Calvin for cocaine possession. After spending time in prison, he decided to focus on music. He auditioned for Dr. Dre in 1992, writing lyrics that eventually landed on Dre's debut album, The Chronic.

Ready to make a name for himself, Calvin recorded his first record. He changed his name to Snoop Dogg and released Doggystyle in late 1993. The album sold 806,858 copies in its first week and debuted at No. 1 on the Billboard 200.

But that same year, Snoop Dogg had another run-in with the police. He faced first- and second-degree murder charges for a deadly drive-by shooting. With famous defense attorney Johnnie Cochran on his side, a jury acquitted Snoop in 1996.

This entrepreneur had to start over after losing it all.

From Gansta Rapper to Clever Entrepreneur

Snoop wasn't a one-hit-wonder. He went on to release a total of 19 studio albums and countless singles. And although he claimed to smoke 150 joints a day, he still launched multiple businesses, struck brand deals, and made smart investments. Even CNBC's Maria Bartiromo wanted to interview the rapper to learn his secrets of the biz.

Ways Snoop Dogg Made His Money

Snoop's laidback style and thought-provoking lyrics made him famous. But his shrewd business skills and unapologetic personality built his multimillion-dollar empire. Here's how he got his green (money—not weed):

1. Music: Snoop Dogg's estimated net worth of $165 million is largely due to his successful rap career.

His rhymes are some of the most popular in the world. And if you want to hire Snoop to rap on your debut album, it will cost you at least $250,000. According to the artist, that's the cost for "around 16 bars" of his recognizable voice.

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2. Acting: Snoop Dogg has made millions from his various acting roles.

Snoop's acting resume is quite impressive. He has starred in countless films over the years. You've probably seen him in:

  • The Beach Bum (2019)
  • Dolemite Is My Name (2019)
  • Turbo (2013)
  • Starsky & Hutch (2004)
  • Baby Boy (2001)
  • Training Day (2001)

3. Brands and Businesses: Snoop Dogg owns a number of successful businesses, including a liquor brand, music production studios, and restaurants.

Snoop Dogg is a savvy businessman, fo shizzle. In 1995, he founded Doggystyle Records, named after his debut album. And in 2022, he officially purchased Death Row Records for an undisclosed amount. The record company has a valuation of $385 million.

He also owns these companies:

  • Broadus Foods
  • Indoggo Gin
  • Snoopadelic Films

4. Concerts and Tours: Snoop Dogg has made millions from his concert tours and performances.

Funny enough, Snoop didn't earn a penny when he performed in the Pepsi Super Bowl LVI Halftime Show alongside Dr. Dre, Eminem, Mary J. Blige, and Kendrick Lamar. The NFL didn't pay any of the artists. Instead, the star-studded extravaganza served as free press for performers.

The halftime show reached 103.4 million viewers, and Snoop Dogg saw a 143% increase in music streams after the game aired.

5. Endorsements: Snoop Dogg has earned a lot of green from his various endorsement deals.

A Snoop Dogg shoutout is a guaranteed way to sell products. These brands paid the rapper big bucks for endorsements:

  • BIC Lighters
  • Corona
  • Dunkin'
  • Hot Pockets
  • SodaStream
  • The General
  • Tostitos

6. Record Sales: Snoop Dogg has sold over 35 million records worldwide throughout his career, generating a fortune for the rapper.

The rapper has 19 studio albums, 17 compilation albums, 25 mixtapes, and 175 singles in his ever-growing catalog.

And his albums received critical acclaim. He has been nominated for 15 Grammys and took home two MTV Music Awards. Snoop received a BMI Icon Award in 2011, and the Songwriters Hall of Fame announced him as an inductee for its 2023 class.

7. Video Games: Snoop Dogg has appeared in several video games, which have increased his net worth.

Gamers will hear Snoop’s voice in these video games:

  • True Crime: Streets of LA
  • Def Jam: Fight for NY
  • Tekken Tag Tournament 2
  • Call of Duty: Ghosts
  • Family Guy: Quest for Stuff
  • UFC 3
  • Madden NFL 20
  • NHL 20

8. Literary Works: Snoop Dogg has written a few books, which have increased his net worth.

It's no secret that Snoop Dogg has a way with words. He even collaborated with Martha Stewart to co-author From Crook to Cook, a cookbook that features his favorite comfort foods. The book was an overnight success, selling over 200,000 copies in 2020.

9. NFTs: Snoop Dogg has launched multiple NFT collections, creating a residual income stream for the rapper.

Snoop Dogg is a huge fan of non-fungible tokens. He collects his favorites under the name Cozomo De' Medici. But he's more than just a collector. Snoop also launched his own NFT collectibles, "Nyan Dogg" sold for 14.2 ETH on the OpenSea marketplace.

10. Cannabis Business: Snoop Dogg has invested in and helped run some cannabis businesses, boosting his wealth.

Snoop Dogg is a huge cannabis advocate. His media company, Merry Jane, sells CBD products under his Leafs By Snoop brand. He co-founded Casa Verde Capital, a venture capital firm specializing in weed seed investments for cannabis startups. The firm's portfolio is worth $200 million.

Snoop Dogg Doggy Dogg FAQs

What is Snoop Dogg's net worth?

Fans often ask, "Ok, Google. What is Snoop Dogg's net worth?" And it shocks them to learn that the net worth of Snoop Dogg is an estimated $165 million!

Here's how that compares to past years:

  • Snoop Dogg net worth 2022: $145 million
  • Snoop Dogg net worth 2021: $130 million
  • Snoop Dogg net worth 2020: $120 million

This entrepreneur has a $200 million net worth.

How did Snoop Dogg become a rap star?

Snoop Dogg gained notoriety after writing songs for Dr. Dre's The Chronic. After the album's success, Snoop recorded his hugely successful debut album, Doggystyle.

What is Snoop Dogg's real name?

You know his music, but what’s Snoop Dogg's real name and age? Calvin Cordozar Broadus Jr. is his legal name, and he's currently 51.

What rap albums has Snoop Dogg released?

The rapper has 19 studio albums. His most famous are:

  • Ego Trippin' (2008)
  • R&G: The Masterpiece (2004)
  • Paid Tha Cost to Be Da Boss (2002)
  • No Limit Top Dogg (1999)
  • Doggystyle (1993)

What is Snoop Dogg's nickname?

Snoopy was his childhood nickname. And over the years, he's used a variety of "Dogg" aliases, including:

  • Snoop Doggy Dogg
  • The Doggfather
  • DJ Snoopadelic
  • Snoop Lion

How has Snoop Dogg diversified his wealth?

In addition to music and business ventures, Snoop Dogg is a keen investor. His investment portfolio includes Reddit, Klarna, Robinhood, Casa Verde (his VC firm), and plenty of crypto holdings.

What cannabis business does Snoop Dogg own?

He launched Leafs By Snoop in Colorado after the state legalized marijuana.

What acting roles has Snoop Dogg taken?

Snoop Dogg has been in over a dozen feature films. He is best known for his roles in Training Day, Starsky & Hutch, and Turbo.

What endorsements has Snoop Dogg had?

19 Crimes recently collaborated with the rapper to release Snoop Dogg Cali Red Wine. And they're not the only company banking off the artist's name. He's also had brand deals with:

  • BIC Lighters
  • Corona
  • Dunkin'
  • Hot Pockets
  • SodaStream
  • The General
  • Tostitos

What other business ventures has Snoop Dogg explored?

Snoop is a self-proclaimed foodie and owns Broadus Foods. In 2022, he announced plans to open a restaurant with Gordon Ramsey in Scotland. What will he serve? "Burgers, mac and cheese, fried chicken—and maybe one or two local dishes like haggis just to keep things authentic," he said.


Snoop Dogg didn't have an easy childhood. His father abandoned him, and he joined a dangerous gang. And even after defending himself in a case of mistaken identity, Snoop persevered and wrote lyrics that would define an entire generation. He even grew a $165 million net worth along the way. Today, Snoop Dogg is one of the world's most admired hip-hop artists, a skilled businessman, a cunning investor, and a supporter of legalized marijuana.

Now, if becoming a rap megastar dripping in chains, smoking endless blunts, and raining Benjamins is your dream, we recommend connecting with a music producer.

But if you want to explore Snoop Dogg's business side and launch a 7-figure business, we can help! 

We're on a mission to create one million millionaires in the next five years—and there's more than enough room to add your name! 

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